// podcast · masters of search
Why AEO might just be SEO | Andy Muns, Director of AEO @ Telnyx | Masters of Search #15
This might be the most niche flex ever, but I’m pretty sure this is the first ever publicly documented talk with a Director of AEO. Prove me wrong. Andy scaled a site to Alexa Top 100 and grew revenue from $900K to $22M. Now he’s leading…
This might be the most niche flex ever, but I’m pretty sure this is the first ever publicly documented talk with a Director of AEO. Prove me wrong.
Andy scaled a site to Alexa Top 100 and grew revenue from $900K to $22M. Now he’s leading AI search strategy at Telnyx with 14K clients like Microsoft, Zillow, and Cisco.
Here’s what we covered
- Why AEO and SEO will be the same thing in 1-5 years
- Why most people are overthinking it
- The AirOps content workflow that outranked Cambridge and Stanford
- How a 4-person team replaced what used to take 15 people
- Why he doesn’t trust ChatGPT for commercial decisions
- How 10% of Telnyx’s traffic comes from AI chatbots
- How this traffic converts 3x better than Google
- The “airport test” for hiring (+ why skills matter less than you think)
Full interview with Andy Muns, Director of AEO @ Telnyx
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