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Your Growth Partner for SEO & AI Search across Google, ChatGPT, Claude, Gemini and Microsoft Copilot This time with results.

Radyant is an AI-native growth agencyAI-native means you don't have to track every new AI content workflow, or the weekly AI Search news about what's working and what suddenly isn't. That's our job. We're usually a step or two ahead, doing the things other agencies tell you can't be done., specialized in SEO, AI Search & Digital PR. Scale-upsScale-ups usually hire us to hit a growth target their own team has no capacity for. There is normally already someone who owns organic internally, and the job is to make that person faster rather than to replace them., enterprise companiesEnterprise companies usually hire us to accelerate SEO and AI Search projects and bring on some extra expertise, because navigating through complex environments and lots of stakeholders can slow you down at times. and funded startupsFunded startups usually hire us to build organic from close to zero, because referrals and paid got them this far and neither one compounds. hire us as an extension of their team to drive more organic conversions.

Ongoing engagements start at €7k/mo, one-off projects start at €10k.

A selection of our lovely clients <3

  • Allianz Suisse

    Does the Allianz really need any introduction?

  • PostFinance

    Banking for private and business customers across Switzerland.

  • We took Heyflow from #9 to #1 in AI Search visibility in 6 months and 3x'ed MRR pipeline. The only channel that converts better? Referrals, people who actually recommend Heyflow to others. Huge shoutout to Niklas Buschner and the team at Radyant who helped us build the foundation for this.

    Amir BohnenkampCEO & Co-Founder, Heyflow
  • osapiens

    ESG and supply-chain compliance software. We work mostly with their CMMS and Maintenance division.

  • We've been working very successfully with Niklas and the team since 2022. Absolute marketing experts. I can recommend them 100%. We got really lucky to hire them.

    Maximilian SchroerenCo-Founder, Enter
  • Hilo

    Continuous blood pressure monitoring.

  • Docplanner

    Booking platform connecting patients and doctors.

  • We tested very innovative SEO approaches with Radyant that are already bearing fruit and have helped us take the next big leap. The team always goes the extra mile, not only on SEO, but wherever there's an urgent need.

    Sebastian RuppCEO & Co-Founder, Planeco Building
  • The team is fully committed, highly motivated, and does great work. They independently bring very good ideas and take care of high-quality implementation. I can fully recommend working with them.

    Alexander ManafiCEO & Co-Founder, ToolSense
  • Recare

    Discharge and care-transition software for hospitals.

  • Medwing

    Recruiting platform for healthcare professionals.

  • Lunio

    Protects ad spend from invalid traffic and click fraud.

  • Cleversoft

    Compliance software for financial services.

  • Andercore

    B2B trading platform for construction materials.

  • Distart

    Digital education company.

  • We set clear goals from day one: more leads, better attribution, and a presence in AI search. Nine months in, organic leads have more than tripled and AI search has become a real acquisition channel for us. The team at Radyant knows what they're doing.

    Julian LΓΌbkeCo-Founder & CEO, deeploi

Which of these is true for you?

These four come up in almost every intro call. Check the ones that apply.

Nothing ticked yet.

Why you should work with us (without the average yada yada)

Every agency site promises senior people and a custom strategy. Here are four things you can check for yourself.

  1. 01

    You don't work with an account manager but actual experts

    There is no account layer in between. The strategists who plan your work also run it, and some of them have been doing search for more than ten years. They sit in your Slack or Teams and learn your product well enough to argue about it with your PMs. They will tell you when they think you are wrong.

    • Fred DresselSenior Growth Strategist
    • Lisa NordenGrowth Strategist
    • Niklas ManikowskyGrowth Strategist
    • Anja WeiglTeam Lead
    • Fiona SchulzContent Engineering Lead
    • Yannick ReihsAI Search Strategy Lead
  2. 02

    You get a direct line to the insights we usually only share on stage

    We host our own podcast and a conference (Masters of Search), regularly speak on stage at events like the OMR Conference in Hamburg or Peec AI Fireside Chats, and share our learnings in other podcasts and webinars.

  3. 03

    We find the work that actually moves your numbers

    Best practice is what you fall back on when you do not know the business. So we start with yours: your analytics, your revenue platforms, and what your own team already knows. Out of that comes a picture of the topics, queries and buyers that carry commercial weight for you. Then we check how you show up for exactly those, and every action item comes out of that gap.

    We collect insights across every source that already knows something

    Google AnalyticsWhere your traffic already turns into something. It decides which topics we chase, so we work on the pages that earn rather than the ones that get read.PlausibleWhere your traffic already turns into something. It decides which topics we chase, so we work on the pages that earn rather than the ones that get read.Google Search ConsoleEvery query you already rank for, plus the ones you nearly do. It is the cheapest list of opportunities any site has, and most of it never gets read.HubSpotWhich leads became pipeline and revenue. It lets us work backwards from closed deals to the topics that produced them.PipedriveWhich leads became pipeline and revenue. It lets us work backwards from closed deals to the topics that produced them.ShopifyFirefliesYour sales and customer calls, where people ask their real questions in their own words. Those questions are the queries.GranolaYour sales and customer calls, where people ask their real questions in their own words. Those questions are the queries.Google MeetYour sales and customer calls, where people ask their real questions in their own words. Those questions are the queries.Your own people. Sales, support and product know things about your buyers that never made it into a tool, and asking is faster than inferring it.

    We build the context that decides what matters

    • Topics
    • Queries
    • Industries
    • Personas

    We measure where your biggest gaps are, engine by engine

    GoogleChatGPTPerplexityClaudeGeminiCopilot

    We ship only what really moves the numbers

    • Optimize existing content for higher citability
    • Create new commercially relevant content
    • Improve offsite visibility on YouTube, LinkedIn and other platforms
    • Pitch for inclusion in third-party sources
  4. 04

    We build our own tools to do things others can't

    We created our own tech platform (the Radyant Cockpit) to enable workflows that weren't possible with standard tools. It helps us do things like creating content pipelines that refresh existing pages semi-automatically, or providing our team with custom-tailored recommendations that use loads of data, to suggest the next item on the roadmap. The point here is that it allows us to deliver better results quicker.

    The recommendation engine in our cockpit, listing prioritised measures per client account

Check your own organic growth potential

  1. 1Free instant auditRun a 60-second check on your SEO & AI Search visibility.
  2. 230-minute intro callWe map your goals and give a first read on opportunities.
  3. 3Deep-dive + growth plan90-minute free deep dive on your growth levers.
Book meeting
  • Jessica Ehrhardt
    Jessica Ehrhardt
    Chief Growth Officer
    Obsessionrocycle
    In Search since2021
  • Nina Grimmeiß
    Nina Grimmeiß
    Growth Account Executive
    Obsessionnyc
    In Search since2023

How we work and what we believe in

The 15 opinions we run on. Hover a row to hold it still.

01

Revenue is the only honest metric.

Rankings, traffic, citations, and share of voice are signals along the way. Revenue is the goal. A program can look like a win on the dashboard and a loss on the P&L at the same time. If a number doesn't show up as a deal in your CRM or an order in your shop, it doesn't belong in the monthly report.

02

Stop starting with the keyword list.

Keyword tools show you what's already crowded and what competitors have been chasing for years. They tell you nothing about which queries bring buyers who close and stay. Start with the CRM, the sales calls, the won and lost deals, the support tickets, and a handful of real customer interviews.

03

Good SEO is still the foundation of everything.

Search is now every surface a buyer uses to decide. Google. ChatGPT. Claude. Perplexity. Gemini. YouTube. Reddit. Podcasts. Peers. What wins on all of them has not changed: being the most useful, most trusted source in your category. Language models cite the best source they can find on the open web, and if you are not already that source, no llms.txt file, no schema trick, no AEO consultant, no GEO strategy fixes it.

04

The most important skill is putting yourself in the shoes of your customer.

Not SEO. Not copywriting. Not analytics. Empathy. If you can't picture the person typing the query, doubting the answer, scrolling past the boring intro, opening five tabs to compare, you can't write the page they'll trust. Hire for empathy. Train for technique. The operators who consistently get it right are the ones who spend the most time inside the audience's head.

05

If you want to stand out, get an original POV.

Your Head of Product, your Head of Sales, your customer success team, and your customers see the market in a way no tool, no model, and no competitor can copy. Getting that view out of their heads and onto the page is where any program should start. The content that ranks long term is the part nobody else has.

06

Scale quality before you scale quantity.

One piece of content that compounds for five years beats fifty that decay in six months. But once you've cracked the quality bar, once you know what good looks like in your category and can hit it reliably, there's no reason not to push for velocity.

07

If you wouldn't publish it under the CEO's name, don't publish.

This single filter cuts most of what agencies ship. Generic listicles. AI rewrites of competitor pages. Posts written by someone who has never used the product. None of it would survive the test. None of it earns the trust that makes the rest of the work pay off.

08

Last-click attribution has never been the whole truth.

The lead who came in as β€œorganic search” probably remembered your brand name from a LinkedIn post three weeks ago. The β€œdirect” lead heard you on a podcast. The β€œreferral” lead read a comparison on a site you don't own. Ask every lead where they actually heard about you. Self-reported attribution is the only honest map of how trust flows.

09

CRO has to be part of SEO.

Traffic that doesn't produce revenue is a vanity number. β€œWe'll fix CRO later” is how programs stall before they pay back. Every high-intent page is a conversion surface. Audience-specific headlines, interactive tools, social proof where buyers actually look, CTAs that match the search intent.

10

AI does not replace judgment, it multiplies it.

Without the human, you ship volume nobody asked for. Without the agent, the senior person becomes the bottleneck and the work gets too expensive to scale. The right answer is both. Agents handle the mechanical layer. Senior people review every output before it ships.

11

A growth team without its own tech stack is already behind.

Off-the-shelf tools put everyone at the same starting line. The teams that keep winning will be the ones running on infrastructure they built. Their own platforms, their own playbooks, their own agents.

12

Listen before you touch anything.

Understand the demand engine, the target customer, the deals that actually close, and the deals to stop chasing. Most teams skip it because it doesn't look like β€œdoing the work,” then ship noise. The time spent listening is the cheapest part of the whole program.

13

Own the result, not just the task.

Most of what moves the needle was never in the brief. The page that needs rewriting was technically out of scope. The conversion fix nobody asked for is what makes the traffic worth getting. The positioning problem that's tanking sales calls belongs to someone else's roadmap. Don't shrug because it isn't your problem on paper. See it. Name it. Bring it to the right people and stay with it until it's fixed.

14

A good strategy is not necessarily a complex strategy.

The same plan can get killed by a CFO who didn't understand the ROI and crowned by a CEO who did. Running organic is not just doing the work. It's making the work simple enough that every stakeholder can see what it buys them. Get ahead of the questions. Show the chart before anyone asks for it. A strategy you can't explain to the board doesn't ship.

15

Don't accept the blockers other people accept.

The tool doesn't have the feature you need? Connect with the Head of Product on LinkedIn. The CMS won't let you publish what you want? Find the workaround, or push for the API. The vendor's rate limit is too low? Get on a call. Most operators treat blockers as facts of life. The good ones treat them as solvable problems one more message away.

Read them in full β†’

What customers and peers say

On the record, about working with us.

β€œI discovered Niklas on LinkedIn and met him in SF in March 2026. What stood out to me: Most agencies optimize for selling the next retainer. Radyant optimizes for whether the work actually moves the metric, and it shows in how they think and what they publish. If you are a company in Europe thinking seriously about organic growth in the AI era, Radyant is one of the few teams I would point you to.”

Ethan Smith
CEO, Graphite
Graphite works with
Niklas Buschner and Ethan Smith in San Francisco, March 2026

β€œWe took Heyflow from #9 to #1 in AI Search visibility in 6 months and 3x'ed MRR pipeline. The only channel that converts better? Referrals, people who actually recommend Heyflow to others. Huge shoutout to Niklas Buschner and the team at Radyant who helped us build the foundation for this.”

Amir Bohnenkamp
Amir Bohnenkamp
CEO & Co-Founder, Heyflow

β€œWe tested very innovative SEO approaches with Radyant that are already bearing fruit and have helped us take the next big leap. The team always goes the extra mile, not only on SEO, but wherever there's an urgent need.”

Sebastian Rupp
Sebastian Rupp
CEO & Co-Founder, Planeco Building

β€œWe've been working very successfully with Niklas and the team since 2022. Absolute marketing experts. I can recommend them 100%. We got really lucky to hire them.”

Maximilian Schroeren
Maximilian Schroeren
Co-Founder, Enter

β€œGrowth doesn't come from playing it safe. It comes from running smart experiments. With Radyant, in less than a week we shipped 247 AI-powered pages. Ambitious, data-driven, ready to push boundaries.”

Yvonne Muschler
Yvonne Muschler
Co-Founder, Planeco Building
Niklas Buschner and Yvonne Muschler on the OMR Yellow Stage, May 2026

β€œWe set clear goals from day one: more leads, better attribution, and a presence in AI search. Nine months in, organic leads have more than tripled and AI search has become a real acquisition channel for us. The team at Radyant knows what they're doing.”

Julian LΓΌbke
Julian LΓΌbke
Co-Founder & CEO, deeploi

β€œThe team is fully committed, highly motivated, and does great work. They independently bring very good ideas and take care of high-quality implementation. I can fully recommend working with them.”

Alexander Manafi
Alexander Manafi
CEO & Co-Founder, ToolSense

These are the questions we typically get

Pricing, attribution, effort, scope, fit. The parts you would normally need a sales call for.

How is this different from a traditional SEO agency?

Most SEO agencies work toward rankings and traffic. We work toward pipeline and revenue. Everything that follows looks different because of that.

We optimize for ChatGPT, Claude, Perplexity, Gemini, Copilot, and Grok the same way we optimize for Google, because that is where your buyers now research. We build content with your internal experts and customers instead of commissioning generic articles. And we report against revenue in your CRM, not rankings in a third-party tool.

Should we build this in-house instead?

It is rarely either/or. Almost every company we work with already has someone on this. Sometimes one person who owns organic next to three other jobs, sometimes a team of three. The question is not usually whether to hire, it is what those people should be spending their week on.

The person who owns organic internally usually spends most of the week coordinating. Chasing sign-off, briefing, following up on feedback, keeping four stakeholders aligned. Very little of it moves the number.

We take the production and the analysis. They keep the relationships, the internal decisions, and the judgment calls that need someone inside the company. That is not the same as replacing them. It is also the arrangement that works.

Building the whole capability in-house is a real option if you want to own it long term. It means staffing SEO, AI Search, content production, digital PR and conversion, which is three or four hires and a tooling budget, and most teams find the target arrives before the team does. If we think you would be better off hiring, we will say so on the first call.

How long until we see results?

We come to kick-off with a 3-month growth roadmap drawn from your audit data, so day one is execution, not "tell us about your product". The first 30 to 60 days are setup. We connect to your data, run interviews with your internal experts, and start shipping the first conversion improvements on pages that already get traffic. Conversion lifts usually show up inside this window.

AI citations start moving two to four weeks after structural fixes ship, tracked in Peec AI. Compounding pipeline lift from new organic surfaces shows up in months three to six. Growth Partnerships are scoped at twelve months with an opt-out after month six because the work compounds on that curve.

What does pricing actually look like?

Two engagement models. A Project starts at €10,000 for a defined one-off: a bulk optimization of legacy content, a programmatic content build, an AI visibility assessment, or a custom scope. A Growth Partnership starts at €7,000 per month and scales with scope, with a twelve-month commitment and an opt-out after month six.

The initial audit is free. We do not offer a low-end retainer tier. If lowest price is the priority, we are not a fit. Exact scope and pricing come out of the 90-minute deep dive after we have looked at your actual surface area.

Who exactly will be working on our account?

A Growth Partnership is staffed with a C-level strategic partner, a Team Lead for Organic Growth, a Senior Growth Strategist, a Senior Content Strategist, and a Senior Designer. Named people, not a pool. The strategists who plan your work also run it, and there is no account manager in between.

You reach them in a shared Slack or Teams channel rather than through a ticket queue.

AI does the heavy lifting underneath: pulling data, drafting briefs, surfacing opportunities, generating first-pass content from your expert interview transcripts. Every meaningful decision is made by a senior human, and every brief and every page passes through that team before it goes live.

How do you actually attribute revenue to AI Search? Click-based seems to miss most of it.

Right, click data misses most of it. We pair three things to get a real picture, and we can set them up in about a day:

One: a GA4 custom channel group with the AI platform hostnames (chatgpt.com, perplexity.ai, gemini.google.com, copilot.microsoft.com, claude.ai, grok.x.ai). This catches the clicks that do happen.

Two: a required free-text "How did you hear about us?" field on every conversion form, auto-categorized into your CRM via Make.com or n8n plus the OpenAI API. Free-text beats dropdowns.

Three: a required "Verbal Source" CRM field that gates deal progression past discovery, plus optional Gong or Chorus keyword alerts so the AI tools mentioned on sales calls are captured too.

Together, these surface how AI Search actually contributes to pipeline, not just the slice that clicks reveal.

Out of all of it comes one headline metric: organic-sourced pipeline, attributed inside your CRM, broken down by page, query, channel, and ICP segment. The number we report is the same number your CFO sees. Underneath it we watch citation share across AI surfaces, conversion rate by page, and lifetime value by source.

Do you guarantee rankings, traffic, or pipeline?

No, and we would not trust an agency that did. Search behavior, AI model updates, and competitive pressure are not anyone's to control. What we commit to is how we work: weekly shipping, decisions tied back to your CRM, and the editorial standard on every piece we publish.

Where we set a target is on outcomes. Organic becomes a primary source of pipeline inside three to six months. If we are not on track, you see it in the same dashboard we do.

How much of our team's time does this cost?

Most of it up front, very little after that. Onboarding is the expensive part for you: interviews with your product, sales, and support people, access to your data, and a few rounds of feedback while we learn what good sounds like in your category.

After that the goal is that you only review what you have to. You see what is coming in a shared dashboard, and in most companies the loop narrows to the calls that are genuinely yours to make. Most clients get there a few months in.

In regulated industries it does not narrow much, because factual and legal sign-off is not optional. We pace the roadmap to your review capacity instead of pretending it away.

The standing commitments are small: a shared Slack or Teams channel for async questions, bi-weekly strategy calls, and optional quarterly reviews in person.

Who writes the content, and who publishes it?

We write it. Briefs, drafts, and final copy come from our content strategists, built on interviews with your internal experts rather than on what is already ranking.

On your own site we publish directly where we have CMS access, and that is what makes the pace possible. Where it is not possible, and in regulated industries it usually is not, we deliver into your workflow and your team publishes. We work that way with an insurer today.

On social we draft and you post. A LinkedIn post from your founder has to come from your founder's account, so we supply the copy and the angle and your people press publish.

Do you also do paid media, brand, or PR?

No paid media. We integrate signals from your paid platforms because they tell us what buyers actually want and which offers convert, but we do not run paid campaigns ourselves. We work alongside your in-house paid team.

Digital PR is in scope, because off-site citations are one of the strongest levers for both AI Search visibility and traditional rankings. We work from data first. We build a campaign around proprietary data you already own, an external dataset we shape into a story, or a new study we run together. We handle the narrative, the visuals, on-site publication, distribution across your owned social channels, and direct outreach to publishers in your category. The output is real coverage that earns lasting citations, not press releases nobody reads.

Do we need to give you access to our CRM, analytics, and ad platforms?

Yes. Read-only access in most cases. We connect to HubSpot or Salesforce, GA4 or your equivalent, Google and Meta ad platforms, your customer support tool, and any community or call-recording tool you use. We sign a DPA and use the minimum access needed.

If we cannot see the data, we cannot optimize for revenue. We can start without full access, but the recommendations are weaker until the picture is complete.

We have a legal and compliance review. Does that work?

Yes, and we would rather plan around it than be surprised by it. We work inside review chains today, including one at an insurer where every article passes subject-matter specialists, legal, and brand before it goes live.

What that changes: we write to your legal guidelines from the brief rather than after the first round, we track which corrections came back so the same one is never made twice, and we pace the roadmap to your review capacity rather than to ours. Comparison content against named competitors is a legal question before it is a marketing one, so we bring the draft and the reasoning instead of the finished page.

The same applies to access. If your CMS is closed to outsiders, we deliver into your workflow. If your CRM is, we build the reporting from what we can see. One client runs four languages this way, written per market rather than translated.

Do you work with our existing content team or replace them?

We work with them. That is the normal case, not the exception: most of our clients have one to three people who already own this, and the point is to make those people faster rather than redundant.

The split is usually ours to produce and analyse, theirs to decide and to carry internally. We can also go the other way and hand you strategy, briefs and editorial review while your team writes. Both work. What matters is that it is agreed in week one rather than discovered in month three.

What does not work is being placed as a vendor below an in-house team, with no line to the people who set the strategy. The work depends on the strategy and the execution being on the same page.

Do you write in English and German, or just translate?

We write both. A translated page reads like one, and it misses the queries people actually type in the second market. Those are rarely the same queries.

Each market gets its own research and its own copy. Where a piece works in both, we adapt it rather than run it through a translator. One client runs four languages that way.

Do you work with our competitors?

Yes, sometimes. We check before we start and tell you what we find, and if there is a real overlap we say so before you sign. If one comes up later, you hear it from us first.

We do work with more than one company in a category when they are not chasing the same buyers. Learnings, data and content never move between accounts.

Are you the right fit for our company size or industry?

The model is built for B2B first, SaaS especially, and it runs from funded scale-ups through Mittelstand and enterprise. We have deep working experience across HR tech, MedTech, ClimateTech, PropTech, Fintech / RegTech, and industrial B2B. Planeco Building is one example (PropTech / ClimateTech), where we 5x'd leads in about 10 months. We work across categories, but we are not generalists.

What we look for: a proven offer, real demand in your category, and assets worth surfacing. Proprietary data, technical depth, an underused video or research library, or a customer base with specific knowledge. If we have not worked an analogous market, we will say so in the first call rather than learn on your retainer.

We're starting from zero. Is it too early for us?

Starting from zero is fine, and often the easier case: there is nothing to undo, and the first pages can be built the way they should have been built. Enter is the closest example we have. There was effectively no organic when we started, and it now runs more than 500 organic leads a month.

What is not fine is starting before you know who you serve, what you do better than the alternatives, and what outcomes you can stand behind. If those are still moving, you will burn budget on content that has to be rewritten. Fix positioning first and come back. We are happy to point you to people who do that work well.

A relaunch is not a reason to wait either. We would rather be in the room while the new site is being built than optimize it afterwards.

What happens if we want to stop working together?

A Project ends when the deliverable ships. A Growth Partnership runs for twelve months with an opt-out after month six and a 30-day notice period afterwards. You keep the content, briefs, expert interview transcripts, and full access to your data, because none of it was ours to begin with. Our internal tooling stays with us, but we hand off documented playbooks so your team can keep running the work in any tool you choose.

What is the first step?

Run the audit. It is free and gives you an honest read on your current SEO and AI visibility. If the read shows real room to move, book a 30-minute meeting and we will walk through it together. If it shows organic is not the bottleneck for you right now, we will tell you that too.