Add as preferred source on GoogleSomeone asked you in a meeting what AI says about the company, and you didn't have an answer. That is how most of these conversations start, and it is a completely fair question with a genuinely annoying shape. There is no Search Console for it. Nothing turns up in your analytics either, because nobody clicked anything.
So you need something that goes and asks the models on your behalf, every day, and writes down what came back. All five below do that.
Where they differ is whether they also tell you which page caused the mention, and that is the part you can actually act on.
At a glance
| # | Tool | Best for | From |
|---|---|---|---|
| 1 | Peec AI | The best all-in-one pick. Detailed analysis, solid data and clear recommendations you can act on, so you get from insight to impact fastest | $95/mo |
| 2 | AthenaHQ | Seeing your real numbers for free first, then having the tool draft the follow-up work | Free, then $295/mo |
| 3 | Omnia | Trying this properly before you ask anyone for budget | €79/mo |
| 4 | Nightwatch | Getting AI mentions to sit next to the keyword rankings you already track | $32/mo + $99 add-on |
| 5 | Keyword.com | The cheapest possible way to find out whether any of this matters for you | $3/mo + $24.50 add-on |
Checked against each vendor's own pricing and documentation, 14 September 2026.
One engine is not enough any more
A year ago you could have argued that tracking ChatGPT was basically tracking AI search. That is no longer true.
Similarweb's numbers for May 2026 put ChatGPT at 53.9% of AI chatbot visits, Gemini at 27.9% and Claude at 9.2%. ChatGPT was at roughly 76% in June 2025, so it has given up more than twenty points of share in a year.
For you that means your mentions are now spread across at least three places that answer differently. A tool that watches one of them is watching about half the picture, and the half it misses is the half that is growing.
Stop reporting the sentiment score
Nearly every tool here puts a sentiment score front and centre. It looks great in a slide. It is also the least useful number on the screen, and we would not put it in a board deck.
Here is why. The model isn't forming an opinion about you. It read some pages, and those pages had a tone, and it repeated that tone. So the score is really a delayed summary of what other people have written about you. When it moves, you learn that something changed somewhere, and nothing about where or what to do.
The number worth watching instead is where your mentions come from.
If most of them trace back to your own website, you are in a weaker spot than the chart suggests. Models like to find a claim in two places, and a company that only talks about itself gets described carefully and hedged. If your mentions trace back to editorial sites and community threads, somebody has done the hard work already, and the sentiment tends to look after itself.
That is why the middle column of the table above matters more than the price.
1. Peec AI
From $95/mo. Berlin, founded 2025.
Six engines on the cheapest plan, and every mention traced back to the pages behind it, sorted into five groups: editorial, corporate, UGC, reference, and your own site. That grouping is what turns a mention count into something you can hand to someone as a task.
There is one feature here built for exactly this job. You give Peec the facts about your company, and it flags answers that contradict them. This matters more than it sounds. Models repeat old funding numbers, retired pricing and positioning you dropped two years ago, and they do it for a long time. In a mention count those all look like wins. Read them and they are quietly doing damage.
It also connects to your Google Analytics, so the traffic that came from AI sits next to the mentions rather than being guessed at.
Where it is not the pick. No free tier, so your first look costs $95. The entry plan stops at 50 prompts and runs out fast. The company started in 2025, which is a short history if someone senior asks how long they have existed. And engines past the included six are charged per engine.
2. AthenaHQ
Free tier, then $295/mo. United States, Y Combinator backed.
Eleven engines on every tier, including Meta AI and Amazon Rufus. If people talk about your brand where they buy things rather than where you market to them, that coverage is hard to get anywhere else.
Start on the free tier. Three hundred credits will show you real numbers, and that is usually enough to settle the meeting that sent you looking in the first place.
Where it is not the pick. One credit is one AI answer, so the 3,600 on the Starter plan go quickly and your real monthly cost lands above $295. API access is an extra, quoted on request. And it is the smallest company here at $2.2M raised.
3. Omnia
From €79/mo. Madrid, founded 2024.
The best reason to pick this one is language and country coverage. It tracks citations in any language or region, and that matters more than most teams expect. Your mentions in Germany and your mentions in the US are often completely different, and a tool that gives you one global number will hide a problem in your second-biggest market until it is a real problem.
Fourteen days free, no card needed. Both of Google's AI surfaces are on by default.
Where it is not the pick. Four engines by default is the narrowest coverage here. Twenty-five prompts on the entry plan is a pilot. There is no AI traffic reporting. And if you are an agency, there is no multi-client plan.
4. Nightwatch
$32/mo, plus $99/mo for the AI add-on. Established rank tracker.
Pick this if you want your AI mentions sitting next to your keyword rankings and you are not already paying for one of the big suites. The AI layer gives you a visibility score, share of voice, the sources behind citations and sentiment, and it sits beside a rank tracker that has been around for years.
The pricing is at least honest about what it is. This is a mature SEO product with an AI module alongside it, and they charge for it as two things, because that is what it is.
Where it is not the pick. The AI tracking was still in beta when we checked, which is worth pausing on if you plan to report the number to anyone. A hundred prompts for $99 is not generous. And four engines means it will not tell you anything about Copilot or the smaller models.
5. Keyword.com
From $3/mo, plus $24.50/mo for the AI add-on. Established rank tracker.
This is the cheapest genuine way into the category, full stop. Three dollars for the core rank tracker, a free plan if you only want ten keywords, then fifty AI credits for $24.50 on top.
If you are one person, or a small team, and you just want to find out whether AI search matters in your category before asking anyone for money, nothing else gets you real data for this little.
Where it is not the pick. It tells you your position and stops there, so you get the what without the why. Credits get expensive once you run real volume. And outside rank reporting there is not much else in the box. Treat it as the thing that wins you a budget, not the thing you keep.
Questions we get asked
How many questions should we track? A hundred to a hundred and fifty. Start with what your sales and support teams already get asked, then add the comparisons buyers make between you and two named competitors.
How often should we look? Collect daily, read monthly. Day to day this data wobbles for reasons that have nothing to do with you, and teams who review it weekly spend their quarterly meetings explaining wobbles instead of progress.
Why does AI mention a competitor and not us? Usually because somebody else already described them clearly, more than once, in a place the model trusts. Models prefer a claim they can find twice. It is not about who is bigger or who has more pages.
Will tracking get us mentioned more? No. More mentions come from being on the pages the models read. The tool tells you whether that is working, and it is worth being clear about that split internally before anyone expects the chart to move on its own.
