Research

Original studies with first-party data. We run the experiments, publish the findings, and let the insights speak for themselves.

Jun 23, 202614 minDo personas change what AI recommends? Here is what 17,929 chats revealedWe ran the same funnel-builder questions across five AI platforms with eight buyer personas. Across 17,929 chats, persona context measurably changed which brands AI tools recommend, by up to 24 points.