Research
Original studies with first-party data. We run the experiments, publish the findings, and let the insights speak for themselves.
- Which sources do LLMs cite when buyers search for software? The data from 20,160 chatsTogether with OMR Reviews we ran 20,160 chats across five AI models and eight software categories to see which sources get cited for software recommendations. Around 81% of review platform citations go to multi-vendor pages, not individual vendor profiles.
- Do personas change what AI recommends? Here is what 17,929 chats revealedWe ran the same funnel-builder questions across five AI platforms with eight buyer personas. Across 17,929 chats, persona context measurably changed which brands AI tools recommend, by up to 24 points.