SEO and AI Search conferences in Europe 2027: the full calendar

The first early-bird deadlines for the 2027 European SEO conferences are already here, and brightonSEO's ends on 3 December 2026. Picking one or two by name has got harder, because nearly every European SEO event now has AI Search on the agenda. What differs is how much of the day it takes, which language the talks are in, and whether you end up in a room of 120 people or 4,500.

On 25 October 2026 we checked the official site of every European SEO and AI Search conference we could find. The 2027 editions are below in date order: 18 with a confirmed date and eight without one yet. Dates, prices and languages are the organisers' own. How much of each agenda covers AI Search is our reading of the most recent programme we could find.

One disclosure before you start. Radyant presents Masters of Search, a one-day conference in Berlin on 12 October 2027, and Niklas Buschner and Jessica Ehrhardt from our team host it. It sits in its date slot like every other event, and it gets one clearly marked box of its own further down.

Key takeaways

• Nearly every European SEO conference covers AI Search, so pick by how much of the day it takes. Of 20 events whose agenda or theme we could read, 17 give it a medium share or more, from one track at CAMPIXX to all of GEO Elite.
• Most confirmed 2027 dates fall between March and June. 14 of the 18 dated European SEO conferences run in those four months, from Baltic SEO Summit in Kaunas on 3 March to The Masterminders in Manchester in late June.
• Berlin has three conferences heavy on AI Search within two weeks in 2027. GEO KNOW HOW (German) and SMX Advanced Europe both start on 28 September, and Masters of Search follows on 12 October in English with no clash.
• Booking early saves real money. brightonSEO's April 2027 ticket costs £330 + VAT until 3 December 2026, against a struck-through £640. SMX Munich's early bird ends a day later, on 4 December.
• We think most teams need one big show and one small single-track day, not five events. brightonSEO's 4,500+ attendees (its own count) give you breadth. A capped room gives you conversations you can act on.

How did we put this calendar together?

We included public conferences in Europe where SEO or AI Search is the main subject, and checked each one on its organiser's own site on 25 October 2026. A 2027 date only counts if the organiser publishes it. Where they don't, the event goes into its own section with the 2026 date for orientation. Prices are the cheapest in-person ticket shown on that day, livestream passes left out. Attendee numbers appear only where the organiser states one, and we say so each time.

The list runs in date order, not as a ranking. We run one of these events ourselves, so a ranking from us would not be worth much. There are also early signs that ChatGPT discounts ranked lists where the publisher puts itself first, which we wrote about in The Brief.

Who runs an event changes what you hear on stage, so we name it. Two events are run by tool vendors (Ahrefs and Semrush), which is fine as long as you know it. Three are run by SEO agencies, and one of those, Claneo, competes with us directly. We describe all three as honestly as the rest but do not link them, so search for the name if you want to go.

When are the SEO and AI Search conferences in Europe in 2027?

Prices as of 25 Oct 2026; early-bird tiers change. "AI Search share" is our judgement from the most recent agenda we could read. Language is as stated by the organiser, or inferred from the speakers where it is not.

Which conferences run between March and June 2027?

Fourteen of the 18 dated events fall into these four months. March alone has five.

Baltic SEO Summit, Kaunas (3-5 March)

Baltic SEO Summit is three days at the Business Leaders Center: a welcome party on 3 March, then talks, workshops and masterminds on one stage. The topic list puts AI Search and AI agents next to parasite SEO, iGaming and affiliate, and the side programme runs to Muay Thai and a basketball game. At €299 with VAT included it is cheap for three days, but no 2027 session titles are out yet and the crowd leans affiliate rather than in-house.

Friends of Search, Amsterdam (11 March)

Friends of Search is one day at the Kromhouthal, run by DDMA and VIA Netherlands, with the SEO and PPC awards on the same day. The organiser counted more than 700 people in 2026. Roughly a third of the 2026 SEO talks touched AI, such as Jan-Willem Bobbink's "Technical SEO for AI search: optimizing for non-human visitors", while the PPC half was about automation. After 2 November 2026 the non-member ticket goes from €530 to €590 + VAT, plus a €15 admin fee.

WTSFest London (19 March)

WTSFest London, the Women in Tech SEO conference, is one day at the Barbican Centre with ten talks on a single track, open to all genders. Its agenda includes "From Retrieval Theory to Compounding AI Citations: A GEO Framework That Actually Works", though we could not tell whether that is the 2027 line-up or carried over from 2026. It suits technical and content SEOs who would rather sit in one good room than pick between stages, and there are group discounts and scholarship tickets.

SERP Conf. Sofia (24-25 March)

SERP Conf. Sofia opens with an AI Lab and masterclasses, then holds the conference day at Inter Expo Center for 500 seats, in English and Bulgarian with professional translation. 2026 had panels like "SEO in the Age of AI". The conference ticket is €99 as a super early bird until 15 January 2027, then €199, the lowest published price on this list. The page shows several overlapping bundles, so check which one you are buying.

Re:commerce, London (25 March)

Re:commerce is a one-day ecommerce search conference at the Ham Yard Hotel, run by the SEO agency Re:signal. Prices are not published, super early bird pricing ends on 30 November 2026, and senior ecommerce marketing leaders can apply for a free VIP ticket. The 2027 agenda is not out yet.

SMX Munich (6-7 April)

SMX Munich counts over 1,000 participants by the organiser's count, more than 70 speakers and 60+ sessions at the ICM Messe München, plus a workshop day on 5 April. About half the sessions are in English. Rising Media, which runs it, says AI Search runs through every track, and three of the first seven 2027 sessions are about AI. The early-bird prices (€799 for one day, €1,299 for two, both + VAT) hold until 4 December 2026.

brightonSEO, spring (15-16 April)

brightonSEO is the broad one: five stages, 190+ speakers and 4,500+ marketers from over 70 countries by the organiser's count, with Hero Conf for PPC next door on the same ticket. April 2026 included "5.5M AI Citations Later: What YouTube Teaches Us About AI Search". With hundreds of talks it works best for a team that can split up and compare notes afterwards.

Tech SEO Summit, Hamburg (22 April)

Tech SEO Summit, run by Audisto, is six 45-minute talks on a single track at the Astor Film Lounge HafenCity, billed as "pure tech focused talks, no basics". The organiser vets attendees and may refund salespeople. AI Search took two of six talks in 2026, and the single price of €949 excl. VAT covers lunch, dinner and drinks.

International Search Summit, Barcelona (13 May)

International Search Summit is one day at the World Trade Center Barcelona in four tracks, one of them called "AI Innovators". TransPerfect Digital (formerly Webcertain) runs it. It is built for international and multilingual SEO teams. Sessions and prices for 2027 are not out yet.

Ahrefs Evolve London (26-27 May)

Ahrefs Evolve London is the first European edition of Ahrefs' conference, two days in King's Cross with talks, masterminds and workshops. It calls itself an "AEO, SEO & Marketing Conference" and has announced Rory Sutherland, Kevin Indig and Tim Soulo. A tool vendor runs it, which is fine, but expect the topic to be framed around what Ahrefs measures. "First Release" tickets are on sale without a published price.

SEO On Stage, Prague (1-3 June)

SEO On Stage calls itself a "traveling theatrical conference". It started in 2026 and reaches Prague after Athens and Dubai, opening with a boat party on the Vltava before two conference days. Venue, prices, language and agenda are not published, so it is one for people who like new formats and can wait.

CAMPIXX, near Berlin (3-4 June)

CAMPIXX is a German "Konferenz-Festival" at a hotel in Blankenfelde-Mahlow, just outside Berlin: two days, five tracks, 50+ sessions and 500+ attendees by the organiser's count. One of the five tracks is "SEO & GEO WORLD", and no 2027 session titles are out yet. The page lists all four price tiers at once, from €699 to €999 (VAT not stated), so check which one is live.

SMX Paris (8-9 June)

SMX Paris is Rising Media's French edition at the Espace Saint Martin, mostly in French, with the SEMY Awards on 8 June. The agenda online, which reads as the 2026 programme, is heavy on AI, with titles like "Google Isn't Killing SEO, AI Is Raising the Bar (and 2026 Will Prove It)". The two-day pass is €790 + 20% VAT until 15 January 2027 and rises to €1,400 in the last tier.

The Masterminders, Manchester (23-25 June)

The Masterminders is for people who run an SEO business: a mastermind on 23 June (60 places, by application), a workshop on 24 June and the conference on 25 June. The organiser counted 150 attendees in 2025 and 250 in 2026. Workshop plus conference is £495 and the mastermind £645 (VAT not stated), and speakers are announced from January 2027.

Which conferences run in autumn 2027?

Four dated events fall between late September and mid-October, and three of them are in Berlin within two weeks.

GEO KNOW HOW, Berlin (28 September)

GEO KNOW HOW is a German-language day about AI Search and nothing else, now in its third edition at Festsaal Kreuzberg, run by the SEO agency Claneo. The agenda on its site, which may be from an earlier edition, includes Johannes Beus of SISTRIX and Malte Landwehr of Peec AI. In-house tickets rise to €449 + VAT on 11 January 2027 and €499 on 1 September, and agencies pay €899 + VAT. It clashes with the first day of SMX Advanced Europe.

GEO KNOW HOW or Masters of Search?

They are the two Berlin days built entirely around AI Search, two weeks apart, so teams ask us which one to pick. We run one of them, so here are the differences we can check rather than a verdict.

Our honest read: if your team works in German and is starting out with AI Search, GEO KNOW HOW is built for that. If you want the talks in English, a programme curated so every talk shows real work and real numbers, and the workshops in the same ticket, that is the day we designed Masters of Search around. In 2026 that meant in-house speakers from companies like Heyflow, HomeToGo, OMR Reviews and Wise.

SMX Advanced Europe, Berlin (28-30 September)

SMX Advanced Europe is two conference days in English across two rooms, then a Deep Dive Day of full-day workshops on 30 September. About 10 of the 24 sessions in 2026 were on AI Search, GEO or LLMs. The two-day ticket goes to €1,095 + VAT after 30 October 2026 and reaches €1,495 at the regular price, and the 2027 venue is not announced yet.

UK SEO Summit, Peterborough (6 October)

UK SEO Summit is one day of keynotes, workshops and the Global SEO Excellence Awards. It is run by an agency that also runs other "SEO Summit" and "AI Summit" events. Its description covers on-page, technical, off-page, local and ecommerce SEO, so we rate the AI Search share low. Prices are not published.

Masters of Search, Berlin (12 October)

Our own conference: one day, one track, in English, for at most 200 people at von Greifswald in Berlin, with workshops in the ticket. The details are in the box below.

Which conferences have not announced a 2027 date yet?

These eight have a 2026 edition but no 2027 date on their official site. The 2026 details are for orientation only.

• brightonSEO, autumn, Brighton. Listed as "October 2027" without a date. The 2026 edition was on 8-9 October, with a "Friend" ticket at £580 + VAT.
• SEOkomm, Salzburg. One German-language day, with the online marketing conference OMX the day before. The 2026 edition is on 27 November, at €630 to €790 plus 20% Austrian VAT.
• SEO-DAY, Cologne. A mostly German day in a football stadium where about 20 of roughly 24 talks in 2026 are about AI Search. The 2026 edition is on 19 November, with the on-site Premium ticket at €349 (VAT not stated).
• SEO & GEO Summit, Disneyland Paris. Two mostly French days with GEO case studies from brands like Decathlon and Nissan. The 2026 edition was on 15-16 October, with a one-day pass at €250 excl. VAT.
• Spotlight by Semrush. One day for 1,000 senior marketers, by the organiser's count, on how customers choose brands in the age of AI, run by the tool vendor Semrush. 2026 was in London on 13 October, and the 2027 waitlist names no city.
• SEO Vibes Summit, Zakopane. Three days at a mountain resort for 350+ people, organised by WhitePress. The 2026 edition in May sold out, with the cheapest ticket at €491 gross.
• GEO Elite, London. Billed as "The UK's First GEO Conference", with 120 places for one day on AI Search only. The 2026 edition is on 12 November, with tickets from £215.
• Search Tech, Bologna. An Italian two-day event in a single room that has run for over 20 years. The 2026 edition is on 3-4 December, with a preview ticket at €229 + VAT.

How do you pick one or two?

Start with language and how much AI Search you want. A German team that is new to AI Search will find the most of it at GEO KNOW HOW, or at SEO-DAY once its date is out. A team past the basics that wants a whole day of AI Search in English has Masters of Search in Berlin, and SMX Advanced Europe or WTSFest if it wants AI Search next to classic SEO. If you want a bit of everything, brightonSEO and SMX Munich cover the most ground.

Then pair a big show with a small one. In our view the big shows are good for breadth and for seeing who is hiring. A single-track day with a capped room is where you have the conversations that change what you do on Monday. And book before December if you can, because the gaps are real: £330 against a struck-through £640 at brightonSEO, €995 against a regular €1,495 for two days at SMX Advanced Europe.

Whoever goes, ask them to come back with three experiments they want to run. If you want those experiments aimed at the gaps that cost you, Radyant's free growth audit shows where your brand appears in ChatGPT, Gemini and AI Overviews today. If AI Search is the whole point of the trip, our list of AEO and GEO conferences worldwide goes further. For the leadership side there is AI marketing conferences in Europe for CMOs, and for scale-ups B2B SaaS growth conferences.

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