Niklas Buschner
Talks & panels by Niklas
Keynotes, conference talks, panels and webinars. Recent first, with anything upcoming pinned to the top.
Masters of Search Conference 2026Our own conference, one day in Berlin. Six keynotes, four workshops, a live podcast recording and a panel, for 175 hand-picked seats, with Peec AI and OMR Reviews.
What Actually Works in AI Search: A Breakdown from the ExpertsPanel with Ethan Smith of Graphite, Kira Hankamp of idealo and Malte Landwehr of Peec AI on which AI visibility metrics matter, the four ways to measure impact, and why product and brand content is the most under-used lever.
AI Search ROI messen: OMR Reviews ist meistzitierte LLM-Quelle für SoftwareA study of 156,000 sources put OMR Reviews ahead of YouTube, Reddit and vendor sites for B2B software. The deeploi case shows how self-reported attribution follows AI Search through to a CRM lead.
Why AI content can drive substantial growth if done rightClosed-door session for CMOs and Heads of SEO on what's actually working in AI Search: citations, recommendations, and the operating model behind them.
How to win AI Search for hotelsStrategies to get found, cited and chosen by AI: which signals ChatGPT, Gemini and Perplexity lean on when someone asks them for a hotel, and how a hotel improves them.
5x mehr Leads dank AI Search & SEO: Der Case vom Immo-Tech-Startup Planeco BuildingCase study with Yvonne Muschler on how Planeco Building 5x'd leads through a combined AI Search and SEO playbook.
How to show up in AI SearchFive levers for showing up in ChatGPT, Perplexity and AI Overviews, with the experiments and client data behind each, alongside Daniel Espejo of Omnia.
Turn AI Search into your next growth driverPart of Channable's Next Level eCommerce series: where AI Search sits for an ecommerce brand, and what to do about it.
The state of SEO in the AI eraPanel hosted by Aleyda Solís with the Berlin SEO & Content Club on AI Search trends and what is arguably the most complex moment for SEO in decades.
Building Radyant: the agency of the futureCandid first-time public talk on building Radyant: wins, setbacks, and a working model for an AI-native organic-growth agency.
Podcast appearances
Conversations on AI Search, agency operating models, and what's actually working in organic growth.
Why AI Contributes to Pipeline 15-30x More Than You Think: Niklas Buschner, CEO of RadyantHow agencies operationalize technical SEO and AI Search discoverability, from JS rendering to citations in AI Overviews.
Quo vadis, SEO-Agenturen? Wie KI das Agenturmodell radikal verändert mit Niklas Buschner | Ep.242End of hourly billing, commoditization of audits, and how an AI-native organic-growth agency builds for outcomes instead of decks.
Wie deine YouTube-Videos in den AI-Overviews landenTurning existing YouTube content into citations in AI Overviews: title and description engineering, illustrated with the HeyFlow case.
Wie komme ich auf Platz 1 in den KI-Suchergebnissen?AEO and GEO beyond the hype: how Gemini, ChatGPT, and Google's own AI overviews actually pick winners, and the practical steps from Search Console to AI optimization.
#02 Niklas Buschner: KI-Antworten, neue Gatekeeper & der Kampf um WahrnehmungHow AI is reshaping information behavior and what brand visibility means in the era of ChatGPT, Claude, and Perplexity.
Articles by Niklas
Long-form on organic growth, AEO, programmatic SEO, and content engineering.
- How important is AI in SEO jobs already? 2,360 listings analyzed across Germany, UK & USWe read every SEO, content and AI Search job listing on LinkedIn and Indeed in Germany, the UK and the US, first in May 2026 and again in September 2026.
- What AI Search optimization costs, and why scope decides the numberTwo German public buyers wrote AI Search into SEO contracts at about €17,500 a month. What providers charge, and why the scope sets the number.
- Does ChatGPT decide before it searches? The fan-out data from 615 buying questionsChatGPT already names a vendor in its first search query in 28.6% of tracked buying questions. Brands still get named without ever appearing in one.
- LinkedIn as an AI Search source: when it matters in B2B and what actually gets citedAI engines read LinkedIn when they answer B2B buying questions, in the right vertical as their strongest community source. What gets cited is not what teams plan to publish.
- Webinars are the cheapest way to earn AI Search citationsYouTube is a top-five retrieved source in most B2B projects we track, and 92.8% of those retrievals go to someone else's channel. Webinars are the cheapest way in.
7 AI Voice Agents – The AI Visibility BreakdownElevenLabs, Fonio, Parloa, Retell, Synthflow, telli, Vapi – A full analysis of 7 AI voice agents | With interactive Miro board- The 7 best AI Search Optimization agencies in EuropeAI Search is becoming a real pipeline channel. We compare 7 European AI Search Optimization agencies. Who's winning? – Find out
- 6 best organic growth agencies in EuropeThis guide evaluates the 6 best organic growth agencies across Europe – Based on SEO and AI Search capabilities, pricing, and execution models. Find out more!
- 10 best organic growth agencies for B2B SaaSIn this guide you will find the 10 best organic growth agencies for B2B SaaS companies – with pricing, geography and cases.
- 7 best organic growth agencies for scale-upsYour guide for finding the best organic growth agency for scale-ups | Find out with who to work with in your specific case – Read more
- How to win enterprise clients with organic content, SEO & AI SearchYour organic engine drives hundreds of sign-ups per month, but when you filter by company size, maybe 15% are enterprise. When you raise the bar to 1,000+ employees, it drops to roughly 1 in 100. Meanwhile, your enterprise pipeline target…
- Organic growth vs. SEO: why the difference costs you pipelineWhat happens when your CEO asks how organic growth is going, and your entire answer is about keyword rankings and blog traffic? You’re describing SEO, not organic growth. The distinction isn’t semantic. It determines how your team is…
- How to come up with content ideas that convertYou published 50 blog posts last quarter. Traffic is up 40%. Your Head of Sales still asks where the leads are. Sound familiar? The problem isn’t your writing, your CTAs, or your publishing cadence. It’s that your content ideation process…
- Conversion-first SEO: how we 5x’d leads without more trafficWhat do you do when your organic traffic charts look great but your pipeline dashboard tells a different story? You’re ranking, you’re getting clicks, but the leads aren’t materializing. At Radyant, we’ve seen this pattern across dozens of…
- Content that ranks and converts: the 5-step system we useWhat if the reason your content isn’t generating pipeline has nothing to do with your writing, your CTAs, or your keyword research, but with the order in which you make decisions? Most marketing teams treat ranking and converting as…
- Content strategy for AI Search: let your citation data pick where to startThree layers of content earn AI citations. Which one you build first is a finding you read out of your own citation data. Plus the four signals we use to check whether any of it reaches pipeline.
- How to build a content plan that connects to pipelineYour content calendar is full. Your pipeline is empty. You’re publishing two blog posts a week, rankings look healthy, traffic is climbing, and yet your CRM tells a different story: the same number of demos as last quarter. The disconnect…
- YouTube now beats Reddit in AI citations: our frameworkWhat if the most underused asset in your AI Search strategy is a YouTube library you already built? While most teams are scrambling to create new content for ChatGPT and Google AI Overviews, or spam Reddit with their brand, the latest data…
- Translate content to English to capture ChatGPT’s hidden queriesWhat happens when a German user asks ChatGPT about IT onboarding software, and the system cites both the German and the English version of the same page in a single response? That’s exactly what we observed with our client deeploi. And it…
- Should SEO still be in your 2026 marketing strategy? The data says yes, but differentlyYour CEO forwards you a LinkedIn post titled “SEO is dead” and asks if you should reallocate budget. Your board wants to know why organic traffic is flat. Meanwhile, your last five inbound leads all told sales they “found you on ChatGPT,”…
- How to get cited in AI Overviews and ChatGPT: why top-10 rankings no longer decide itOnly 38% of AI Overviews citations now come from top-10 pages, down from about 76% in July 2025. How we build content that gets cited repeatedly, and how we measure it.
- How to create listicles that survive Google’s crackdownWhat happens when the content format that drives up to 50% of AI Search citations is also the one Google just started cracking down on? If you’re a Head of Marketing at a B2B SaaS company, you might have seen the Lily Ray analysis, felt…
Candis, Circula, Pliant, Pleo & Moss – Who wins in AI Search?Who wins in AI Visibility – Moss, Pliant, Candis, Pleo or Circula? A full analysis of 5 FinTech companies | With interactive Miro board- AI Search monitoring to content strategy: 4 loops we use at RadyantWhat if the most valuable content strategy input in your toolkit isn’t a keyword research tool, but a monitoring dashboard that shows you exactly which competitor pages AI models are citing, in what format, and in what language? Most…
- How to prove AI Search drives pipeline (when your CRM says "Direct")A buyer hears your brand in an AI answer, then books a demo your CRM files under Direct or Organic. We measure that AI-driven pipeline anyway: self-reported attribution as the spine, with three corroborating signals around it.
- Why most AI content crashes after 3 months (and how to fix it)You published 200 AI-generated pages last quarter. Rankings spiked. Your CMO was thrilled. Then, three months later, traffic cratered and half the pages disappeared from Google’s index. What went wrong? At Radyant, we call this pattern…
- 6 best GEO agencies in GermanyYour competitors are already showing up in ChatGPT, Perplexity, and Google AI Mode. You’re not. If you’ve tested this yourself recently, you know exactly how unsettling that feels. This is where Generative Engine Optimization (GEO) comes…
- Prompt tracking for AI Search: write prompts that read like real buyer conversationsHow we build prompt sets at Radyant: context-rich buyer prompts at 180 to 210 characters, the mix we run for clients, and how we test each one before it goes into tracking.
- The 6 best AI SEO agencies for B2B startupsB2B buyers are increasingly using AI-powered search tools to research solutions, and Google is turning into an AI Search engine as well. If your startup’s marketing strategy isn’t focused on AI SEO, you’re sleeping on one of the biggest…
Peec AI vs Profound | The AI Visibility BreakdownSee who is winning: Peec AI vs. Profound ▸ Get the full AI visibility breakdown – Free Miro Board | Radyant
AI killed your traffic? How to do more with less | Pipedrive x RadyantYour traffic is down due to AI? See it as a gift. Most of that traffic was never going to convert anyway. On December 10 at 10 am CET, Margus (Head of Web @ Pipedrive) and I showed how to do more with less. AI Search didn’t really kill…
1M+ users/month from SEO | ElevenLabs SEO & AI Search PlaybookSee how ElevenLabs drives 1M+ users with SEO ▸ Get the full breakdown of their SEO & AI Search Playbook – Free Miro Board | Radyant
$1B SEO & AI Search Playbook from Pipedrive | B2B SaaS SEO & AI Search StrategyPipedrive does (reportedly) $200M ARR, competing against Salesforce and HubSpot. A key growth driver for them has always been SEO.
Behind the Build Recap: Content Engineering with AirOps & RadyantNiklas joined the AirOps team to share some of our content engineering workflows and thought processes behind them. One of the workflows shown, is from the programmatic content case study we did with Planeco Building. Top 5 Takeaways
How Personio grew to $8.5B in valuation | B2B SaaS SEO & PPC Case StudyWhat does it take for a B2B SaaS HR company to become the third most valuable startup in Germany, hitting $8.5 billion in valuation?
How Enpal grew to €905M in revenue in only 6 years | ClimateTech SEO & PPC Case StudyThe energy transition is one of the biggest challenges of our time, but it also creates unprecedented business opportunities.
How Monday Went From 0 to $7B IPO in Just 9 Years | Breaking Down Their Marketing FunnelLearn how monday.com used innovative SEO and SEA marketing strategies to reach a $7B dollar valuation in just nine years.
Tools by Niklas
Free dashboards, scripts and templates from client work.
- Free AI Search Insights Looker Studio TemplateDiscover how much traffic ChatGPT, Claude, Perplexity and Gemini already send you. Plugs straight into GA4, ready in a minute, no opt-in.
- Free Google Ads ScriptsThree free Google Ads scripts we use in client work: auto-add converting search terms as keywords, track MCC monthly spend, and exclude non-brand queries from branded Shopping campaigns.
- Free Google Tag Manager Tracking TemplatesFree Google Tag Manager container templates for Google Ads Enhanced Conversions (incl. EC4L) and HubSpot form + meetings tracking. Plug in once and stop chasing data layer holes.
- Free Google Analytics 4 Looker Studio TemplateThree free Google Analytics 4 Looker Studio templates: a lean overview, a client-grade lead-gen dashboard, and a client-grade e-commerce dashboard. Pick the one that fits.
- Free Looker Studio TemplatesFree Looker Studio templates for AI Search, Google Search Console, Google Ads, and Google Analytics 4. The same dashboards we run for client work, ungated, ready in a minute.
- Free Google Search Console Looker Studio TemplateTwo versions of our free GSC Looker Studio template, a lean day-to-day dashboard and the full client-grade build with cluster comparison, daily query/page tracking, and an Opportunities tab. Pick the one you want.
- Free Google Ads Looker Studio TemplatesEvaluate your Google Ads performance with our free, white-label Looker Studio templates. Ready to go in only 1 minute.
