Niklas Buschner

Founder & CEO · Radyant

Niklas is the founder and CEO of Radyant. He started a freelance organic-growth practice three months after graduating high school in 2013 — the same year that, over a decade and a few iterations later, would turn into Radyant. Since then he's spent every day of his career shipping organic growth engines for B2B SaaS, ClimateTech, and PropTech brands. His current obsession is the shift from rankings to citations: how AI search engines like ChatGPT, Claude, and Perplexity decide which brands to surface, and what that means for the next generation of organic growth playbooks. Writes about AEO, programmatic SEO, content engineering, and the operating models we use with retainers.