Three free Google Analytics 4 Looker Studio templates — a lean overview, a client-grade lead-gen dashboard, and a client-grade e-commerce dashboard. Pick the one that fits.
Use these free Google Analytics 4 Looker Studio templates to read your website's performance at a glance — users, conversions, top channels, top landing pages — without digging through GA4. Three versions to pick from: a lean overview, a client-grade lead-gen build, or a client-grade e-commerce build. The same dashboards we run for paying clients, open for everyone.
Pick the version that fits
Lean — for the day-to-day
Total users, new users, sessions, conversions and conversion rate, device split, source / medium acquisition, and a landing-page table. One tab, fast to scan.
Lead gen — client-grade
Built around the questions a lead-gen team actually asks: form submissions and meeting bookings by source / medium, lead quality by channel, landing pages ranked by conversions, and the funnel from session → lead. The same dashboard we ship for paying lead-gen clients.
E-commerce — client-grade
Revenue, transactions, AOV, and ROAS broken out by source / medium, plus product performance, checkout funnel, and landing pages ranked by revenue. The same dashboard we ship for paying e-commerce clients.
Open the e-commerce template ↗
All three connect directly to your GA4 property. Pick one, make a copy, connect — it fills in automatically.
See the template in action
What's inside
Quickly see your overall traffic
A high-level overview of your most important KPIs — total users, new users, sessions — plotted over time, so you can read momentum at a glance.
Conversions and conversion rate
Tracks conversions over time alongside conversion rate, so you can spot which weeks moved the number and which were noise.
Device split at a glance
Skips the manual filtering inside GA4. See exactly how many users land from desktop, mobile, and tablet — without leaving the dashboard.
Where your users actually come from
Instead of GA4's default channel grouping (which collapses too much), this view breaks traffic out by source / medium for the maximum signal.
Spot your best landing pages
A landing-page table sorted by conversions or revenue — so the pages actually doing the work surface to the top, and the dead weight is obvious.
How to use it
- Open the template you picked above.
- Click the three dots at the top right and select Make a copy.
- In the New Data Source dropdown:
- If you've connected this GA4 property to Looker Studio before, select it.
- Otherwise, click Create data source, choose Google Analytics, then pick the account and GA4 property you want to connect.
- Click Connect at the top right and wait a few seconds.
- Click Add to report at the top right, then Copy report.
That's it. The dashboard fills in automatically. No opt-in, no email gate, no upsell.
Built by Niklas — Looker Studio dashboards since 2019
You don't have to spend hundreds of hours perfecting dashboard building. Take the shortcut. When the dashboards I build go up on LinkedIn, they regularly go viral:
Why this template
GA4's interface is powerful, but it buries the questions you actually run on a Monday: "Are conversions up?", "Which channel is doing the work?", "Which landing pages convert?". This template flattens all of that into one view.
- Time-saving. No manual exports or pivot tables. Connect once, the dashboard updates automatically.
- Decision-ready visuals. Time series, breakdowns, and ranked tables in one place — the questions you actually ask, not GA4's defaults.
- Real-time data. Live connection to GA4, so what you see is what's there.
- Source / medium that don't lie. Granular acquisition breakdowns instead of GA4's collapsed default channel groups.
- Shareable. Send a single link to a stakeholder or client instead of CSV exports.
FAQ
What's included in the free Google Analytics 4 Looker Studio template?
A comprehensive view of your website's performance — total users, new users, sessions, conversions and conversion rate, device split, source / medium acquisition, and a landing-page ranking table sorted by conversions or revenue.
Can I use it for multiple websites?
Yes. The template can be connected to multiple GA4 properties — switch between them and monitor each in the same template.
Do I need to be technical to use this?
No. Connect your GA4 account during the Looker Studio copy step and the dashboard fills in automatically. No JavaScript, no SQL, no setup beyond clicking "make a copy".
How often is the data updated?
In real time — the template pulls directly from GA4, so what you see is the current state of your property.
Can I customise the free template?
Yes, within the limits of Looker Studio. Add fields, change the date range, edit filters or visuals to match your reporting style.
Is the template really free forever?
Yes. Everything we publish under tools is free and ungated. If you want a custom version built around your stack, book a call.