Free Looker Studio templates for AI Search, Google Search Console, Google Ads, and Google Analytics 4. The same dashboards we run for client work — ungated, ready in a minute.
Use these free Looker Studio templates to quickly analyse your AI Search, Google Search Console, Google Ads, and Google Analytics 4 data. Same dashboards we run for paying clients — pick the one you need, or grab the lot.
What people are saying
Great work.
Awesome free Google Looker Studio template for SEO analysis. Allows you to connect your Google Search Console and visualize your rankings.
This actually might be the first dashboard from LinkedIn I will actually use. It's amazing, thank you.
Thank you Niklas! Great value!
Thanks a lot Niklas, amazing job!
Thanks Niklas! Amazing reports!
Amazing, thank you so much!
Hey Nick, really like your GAds dashboards.
All our free Looker Studio templates
We've built these so you don't have to. Pick the one that matches the platform you care about.
Free AI Search Insights template
Discover how much traffic ChatGPT, Gemini, Perplexity & Co. already send your way.
Open the AI Search Insights template ↗
Free Google Search Console template
Quickly check your rankings, top pages, queries and other SEO metrics.
Open the Google Search Console template ↗
Free Google Analytics 4 template
Quickly check how many users you have, where they come from, and what's converting.
Open the Google Analytics 4 template ↗
Free Google Ads E-Commerce template
Quickly check your purchases, revenue, conversion rate, ROAS and more.
Open the Google Ads E-Commerce template ↗
Free Google Ads Lead Gen template
See your lead-gen performance over time and by campaign.
Open the Google Ads Lead Gen template ↗
Free Google Ads Lead Gen OCT template
Already using offline conversion tracking? This one's built for you.
Open the Google Ads Lead Gen OCT template ↗
What every template gives you
A consistent set of charts across every dashboard, so the templates feel like one family.
White-label your report
Fully customise the design with your logo (or your client's), custom colours, and copy.
Filter the whole dataset in two clicks
Slice by campaign, device, region, or whatever else you care about — without leaving the dashboard.
Track performance over time
Week-on-week, month-on-month — spot the inflection points without exporting anything.
Split by conversion type (Lead Gen)
See total leads + cost AND a breakdown by conversion action — so you know which actions are pulling weight.
Daily KPI changes (E-Comm)
Day-by-day view of purchases, CVR, and the rest — for accounts that move fast.
Ranking progress (GSC)
A high-level chart of total queries Google Search Console has registered for your domain — overall ranking momentum at a glance.
Top 10 rankings progress (GSC)
Filters the query count by average position so you immediately see how your top-10 rankings have evolved.
Biggest movers (GSC)
The queries that gained the most ranking positions in the last 30 days vs. the 30 days before.
Top pages with their queries (GSC)
Skips the manual landing-page filtering inside GSC. Each top URL is paired with the queries driving it.
Track individual keywords over time (GSC)
Pick a query and see position, impressions, and clicks over time.
Built by Niklas — Looker Studio dashboards since 2019
You don't have to spend hundreds of hours perfecting dashboard building. Take the shortcut. When the dashboards I build go up on LinkedIn, they regularly go viral:
How to use any of them
- Pick the template that matches the platform you care about.
- Click Open the template on its page.
- Make a copy in Looker Studio and connect your data source — the dashboard fills in automatically.
Free, ungated, no opt-in. If you want a custom version built around your stack, book a call.