Two versions of our free GSC Looker Studio template — a lean day-to-day dashboard and the full client-grade build with cluster comparison, daily query/page tracking, and an Opportunities tab. Pick the one you want.
Use this free Google Search Console Looker Studio template to track your rankings, spot your biggest movers, compare clusters, and surface CTR + position opportunities — without leaving the dashboard. Two versions to pick from: a lean dashboard for the day-to-day, or the full client-grade build we run for paying clients. Both 100% free.
Pick the version that fits
Lean — for the day-to-day
Ranking progress, top-10 movement, biggest movers, top pages with their queries, and per-keyword tracking over time. Five core surfaces, one tab, fast to scan.
Full — client-grade
Everything in the lean version, plus: a daily Queries & Landing Pages tab, cluster comparison (subfolders, page types, blog categories), and an automated Opportunities tab that surfaces near-miss CTR and ranking ideas. The same dashboard we run for paying clients.
Both connect directly to your Google Search Console property. Pick one, make a copy, connect — it fills in automatically.
What people are saying
Awesome Google Looker Studio template for SEO analysis. My favorite sections of the template are the Traffic and Cluster tabs, which allow you to segment your GSC data far more effectively.
With over 15 years in SEO, I rely heavily on Search Console and was truly blown away after using the Looker Studio dashboard. I was able to save substantial numbers of hours in identifying opportunities, understand cannibalization issues and most importantly rankings.
This actually might be the first dashboard from LinkedIn I will actually use. It's amazing, thank you.
It's incredible. From someone that has used Tableau and Power BI in the past, the UI of your suite is so flexible and straightforward. Your outline on how to implement is also what I find impressive — very thorough and robust protocol.
I use Niklas' dashboard all the time. Google Search Console itself is full of data, but its built-in reporting leaves a LOT to be desired. The interactive SEO dashboard is perfect for client meetings — and a great training tool for junior SEOs and copywriters.
See it in action
What's inside
Quickly see your ranking progress
A high-level chart of total queries Google Search Console has registered for your domain — overall ranking momentum at a glance.
Progress on top 10 rankings
Filters the query count by average position so you immediately see how your top-10 rankings have evolved over time.
Your biggest movers
Surfaces the queries that gained the most ranking positions in the last 30 days vs. the 30 days before — the fastest path to "what's working right now".
Top pages with their queries
Skips the manual landing-page filtering inside GSC. Each top URL is paired with the queries driving it, in one view.
Track individual keywords over time
Pick a query and see position, impressions, and clicks over time — useful for monitoring priority keywords or post-launch performance.
Queries & landing pages, day by day
The "Queries & Landing Pages" tab tracks both day-to-day with powerful filters. Switching between them is a one-click affair — exactly the kind of motion the GSC UI makes painful.
Analyse and compare clusters
Compare clusters — language subfolders, page types, blog categories — side by side. Something that's effectively impossible inside Google Search Console.
Opportunities tab
Surfaces optimisation ideas automatically — queries with lots of impressions but no clicks, queries on page 1 not yet at position 1, near-miss CTR opportunities. The tab earns its name.
How to use it
- Click Open the template above.
- Make a copy in Looker Studio.
- Connect your Google Search Console account as the data source — the dashboard fills in automatically.
Want a click-by-click walkthrough? Watch the 5-minute Loom setup guide.
That's it. No opt-in, no email gate, no upsell.
Built by Niklas — Looker Studio dashboards since 2019
You don't have to spend hundreds of hours perfecting dashboard building. Take the shortcut. When the dashboards I build go up on LinkedIn, they regularly go viral:
Why this template
In SEO, the bottleneck is rarely the data — it's how fast you can see what changed. Looker Studio connects directly to Google Search Console, but the default UI buries the answers under filters. This template flattens that.
- Time-saving. No manual exports or pivot tables. Connect once, the dashboard updates automatically.
- Decision-ready visuals. Tables, time series, movers, and cluster views in one place — built for the questions you actually ask in a Monday review.
- Real-time data. Live connection to GSC, so what you see is what's there.
- 16 months of history. The full window the GSC API exposes, available without leaving the dashboard.
- Shareable. Send a single link to a stakeholder or client instead of CSV exports.
FAQ
What's included in the template?
Eight surfaces in one dashboard: ranking progress, top-10 rankings progress, biggest movers, top pages with their queries, per-keyword tracking over time, day-by-day queries & landing pages, cluster comparison (subfolders / page types / blog categories), and the Opportunities tab that surfaces near-miss CTR and ranking ideas.
Can I use it for multiple clients?
Yes. The template is built to be flexible across multiple GSC properties — perfect for agencies and freelancers managing several websites.
Is it really free?
Yes. The full client-grade dashboard, no opt-in, no email gate, no upsell. We use the same template internally for paying clients.
Is it easy to set up, even if I'm not technical?
Yes. Make a copy, connect your GSC account, done. There's also a 5-minute Loom walkthrough if you want it click-by-click.
Do I need a Google Search Console account?
Yes. The template pulls live data from your GSC property — connect during the Looker Studio copy step.
Can I use it for client presentations?
Definitely. Many freelancers and agencies use the dashboard to share live, visually clear progress reports with clients without exporting CSVs.
How much historical data can I see?
Up to 16 months — the maximum the Google Search Console API exposes.
Can I customise it?
Yes, within the limits of Looker Studio. Add fields, change date ranges, edit filters or visuals to match your reporting style.