What we put out
We write up what we learn and talk about it in public. This is all of it.
What we published recently
Guides, research, breakdowns, comparisons and tools.
- How important is AI in SEO jobs already? 2,360 listings analyzed across Germany, UK & USWe read every SEO, content and AI Search job listing on LinkedIn and Indeed in Germany, the UK and the US, first in May 2026 and again in September 2026.
- How to choose a GEO or AEO agency: what to verify before you signWhat to actually verify before hiring a GEO or AEO agency: real case studies, contract terms, and the one visibility number that's easiest to fake.
- What AI Search optimization costs, and why scope decides the numberTwo German public buyers wrote AI Search into SEO contracts at about €17,500 a month. What providers charge, and why the scope sets the number.
- Does ChatGPT decide before it searches? The fan-out data from 615 buying questionsChatGPT already names a vendor in its first search query in 28.6% of tracked buying questions. Brands still get named without ever appearing in one.
- Why ChatGPT recommends your smaller competitor, not youSize doesn't decide who ChatGPT names in your category. What actually does, and a 30-minute way to check your own gap against real competitors.
- LinkedIn as an AI Search source: when it matters in B2B and what actually gets citedAI engines read LinkedIn when they answer B2B buying questions, in the right vertical as their strongest community source. What gets cited is not what teams plan to publish.
- Webinars are the cheapest way to earn AI Search citationsYouTube is a top-five retrieved source in most B2B projects we track, and 92.8% of those retrievals go to someone else's channel. Webinars are the cheapest way in.
- Which sources do LLMs cite when buyers search for software? The data from 20,160 chatsTogether with OMR Reviews we ran 20,160 chats across five AI models and eight software categories to see which sources get cited for software recommendations. Around 81% of review platform citations go to multi-vendor pages, not individual vendor profiles.
Where you can hear us
Podcasts we were guests on, webinars, talks and panels, plus our own show and conference.
Masters of SearchOur podcast. Long interviews with the operators and founders shaping organic growth: Wise, Pipedrive, Miro, Surfer, Peec AI and more.
Masters of Search Conference 2026Our own conference, one day in Berlin. Six keynotes, four workshops, a live podcast recording and a panel, for 175 hand-picked seats, with Peec AI and OMR Reviews.
What Actually Works in AI Search: A Breakdown from the ExpertsPanel with Ethan Smith of Graphite, Kira Hankamp of idealo and Malte Landwehr of Peec AI on which AI visibility metrics matter, the four ways to measure impact, and why product and brand content is the most under-used lever.
AI Search ROI messen: OMR Reviews ist meistzitierte LLM-Quelle für SoftwareA study of 156,000 sources put OMR Reviews ahead of YouTube, Reddit and vendor sites for B2B software. The deeploi case shows how self-reported attribution follows AI Search through to a CRM lead.
Why AI content can drive substantial growth if done rightClosed-door session for CMOs and Heads of SEO on what's actually working in AI Search: citations, recommendations, and the operating model behind them.
How to win AI Search for hotelsStrategies to get found, cited and chosen by AI: which signals ChatGPT, Gemini and Perplexity lean on when someone asks them for a hotel, and how a hotel improves them.
Why AI Contributes to Pipeline 15-30x More Than You Think: Niklas Buschner, CEO of RadyantHow agencies operationalize technical SEO and AI Search discoverability, from JS rendering to citations in AI Overviews.
5x mehr Leads dank AI Search & SEO: Der Case vom Immo-Tech-Startup Planeco BuildingCase study with Yvonne Muschler on how Planeco Building 5x'd leads through a combined AI Search and SEO playbook.
How to show up in AI SearchFive levers for showing up in ChatGPT, Perplexity and AI Overviews, with the experiments and client data behind each, alongside Daniel Espejo of Omnia.
Quo vadis, SEO-Agenturen? Wie KI das Agenturmodell radikal verändert mit Niklas Buschner | Ep.242End of hourly billing, commoditization of audits, and how an AI-native organic-growth agency builds for outcomes instead of decks.
Turn AI Search into your next growth driverPart of Channable's Next Level eCommerce series: where AI Search sits for an ecommerce brand, and what to do about it.
Wie deine YouTube-Videos in den AI-Overviews landenTurning existing YouTube content into citations in AI Overviews: title and description engineering, illustrated with the HeyFlow case.
The state of SEO in the AI eraPanel hosted by Aleyda Solís with the Berlin SEO & Content Club on AI Search trends and what is arguably the most complex moment for SEO in decades.
Wie komme ich auf Platz 1 in den KI-Suchergebnissen?AEO and GEO beyond the hype: how Gemini, ChatGPT, and Google's own AI overviews actually pick winners, and the practical steps from Search Console to AI optimization.
#02 Niklas Buschner: KI-Antworten, neue Gatekeeper & der Kampf um WahrnehmungHow AI is reshaping information behavior and what brand visibility means in the era of ChatGPT, Claude, and Perplexity.
Building Radyant: the agency of the futureCandid first-time public talk on building Radyant: wins, setbacks, and a working model for an AI-native organic-growth agency.
Browse by type
- Guides21 entriesLong-form on SEO and AI Search, by the people running the accounts.
- Research4 entriesOriginal studies with first-party data, including what did not work.
- Marketing breakdowns8 entriesReverse-engineered playbooks from category-defining brands.
- Comparisons6 entriesAgencies, tools and platforms in SEO and AI Search, side by side.
- Webinars2 entriesRecorded sessions we ran with founders and growth teams.
- Tools & templates7 entriesFree utilities and templates the team uses internally.
