The team is fully committed, highly motivated, and does great work. They independently bring very good ideas, and also take care of high-quality implementation. I can fully recommend working with them.
How we 10×'ed leads from SEO in just 2 years for B2B SaaS ToolSense
ToolSense had ambitious growth goals but limited resources. Building a big inhouse marketing team or scaling via paid ads did not fit the capital-efficient growth strategy. So they partnered with Radyant to level up their organic growth efforts.
- 10×organic leads
- 0–200kmonthly traffic
- ~20kkeyword rankings
- 200+pages created
Executive summary
- Sales-call insights drove the content strategy: every piece tied back to a question buyers were actually asking
- Premium content (deep, structured, original) replaced classic SEO content farming
- Useful lead magnets (calculators, frameworks, checklists) replaced 3-page whitepapers
- Global visibility outpaced better-funded competitors across DACH, EU, and the US
- Content + SEO is now an established, predictable growth channel
ToolSense transforms the backbone of the economy
The three founders (Benjamin, Rostyslav, and Alexander) studied technical computer science together in Vienna. In June 2017, a mutual friend from the construction industry asked if they could build a solution for managing his fleet of equipment.
Existing products had focused either exclusively on software or purely on IoT (networking of equipment). Both missed the opportunity to automate the workflows around the data, which was exactly where the operational pain lived. ToolSense bridged the two.
ToolSense became global category leader while their inbound pipeline 10×'ed
~20,000 keyword rankings globally
The systematic build-out of thematic authority is reflected in around 20,000 rankings worldwide. This breadth makes ToolSense the central point of contact for asset-management and maintenance questions across every major market, and the global visibility supports international expansion that would otherwise require local marketing teams.
Clearly winning against better-funded competitors
Several direct competitors raised significantly larger rounds and built bigger marketing teams. ToolSense outranks them across the keyword set that actually drives demos, because the content is anchored in real customer language and structured for both Google and AI Search engines, not for keyword volume.
Top rankings for hundreds of money keywords
"Money keywords" (terms with clear buyer intent and conversion track record) are where the pipeline lives. ToolSense holds Top-3 positions on hundreds of them, across English, German, and a handful of additional European languages. Each of those positions is a recurring source of demos.
Sales pre-qualification through content
The articles aren't just brand awareness. They answer the buyer's evaluation questions before sales ever picks up the call. By the time someone books a demo, they've read the comparison they need, understand the workflow, and self-qualified into the right tier. Sales cycle compresses, conversion lifts, and the team scales without proportional hiring.
10× organic B2B leads per month
Net result: a 10× lift in organic-sourced demo requests from the baseline month. Not vanity traffic, qualified pipeline tied to a specific revenue track. The same content layer continues to compound today, two years after we started.
The Radyant crew
The key people behind this case study
Jennifer Hüsing
CPO
Obsessiontrue crime
In Search since2020
Anja Weigl
Pod Lead & Senior Growth Strategist
Obsessioncarnival
In Search since2016
Niklas Manikowsky
Growth Strategist
Obsessiontech
In Search since2023
Larissa Jaite
Design Specialist
Obsessionillustration
In Search since2022
What others say about working with Radyant
They can say it better than we ever could
“I have worked with a lot of agencies over the years. Radyant works like a really great business partner. Relentlessly curious, doing their own research, experimenting, constantly rebuilding their own processes, and that goes straight into the client work. No outdated playbooks, just straight expertise, full dedication to providing the best for their clients - and just great people to work with! If you want to know what works in search right now, Niklas and his team are who I would ask!”
Head of Web, Pipedrive
“We took Heyflow from #9 to #1 in AI Search visibility in 6 months and 3x'ed MRR pipeline. The only channel that converts better? Referrals, people who actually recommend Heyflow to others. Huge shoutout to Niklas Buschner and the team at Radyant who helped us build the foundation for this.”
CEO & Co-Founder, Heyflow
“We set clear goals from day one: more leads, better attribution, and a presence in AI search. Nine months in, organic leads have more than tripled and AI search has become a real acquisition channel for us. The team at Radyant knows what they're doing.”
Co-Founder & CEO, deeploi
“Growth doesn't come from playing it safe. It comes from running smart experiments. With Radyant, in less than a week we shipped 247 AI-powered pages. Ambitious, data-driven, ready to push boundaries.”
Co-Founder, Planeco Building
“We tested very innovative SEO approaches with Radyant that are already bearing fruit and have helped us take the next big leap. The team always goes the extra mile, not only on SEO, but wherever there's an urgent need.”
CEO & Co-Founder, Planeco Building
“We've been working very successfully with Niklas and the team since 2022. Absolute marketing experts. I can recommend them 100%. We got really lucky to hire them.”
Co-Founder, Enter
“The team is fully committed, highly motivated, and does great work. They independently bring very good ideas and take care of high-quality implementation. I can fully recommend working with them.”
CEO & Co-Founder, ToolSense
