How we helped earn 593 brand mentions in 3 months from YouTube

Without producing a single new video, Heyflow's existing YouTube library went from zero to 282 monthly AI Search citations in three months. This helped significantly boost their AI Search visibility and drive new signups (full case study coming soon).

593new brand mentions
20videos optimized
19videos regularly cited
<1ksubscribers on the channel

Executive summary

Zero new videos produced and channel has <1k subscribers
YouTube was the #1 cited domain in our prompt tracking
Cross-referencing between prompts and video library
Title and description rewrites for better matching and context
0 → 282 monthly AI Search citations from YouTube in three months
19 videos regularly cited, especially by AI Overviews
Top performer retrieved 110 times in April alone

0

Jan2026

98

Feb2026

213

Mar2026

282

Apr2026

Source: Peec AI, non-brand prompts only, all AI models

// about the case

Heyflow is the no-code funnel and form builder behind some of Europe's fastest-growing demand engines

Heyflow lets product, marketing, and growth teams build no-code funnels and forms that convert paid traffic into qualified leads. The product is used across B2B SaaS, e-commerce, energy, and financial services, with brands like 1KOMMA5° running it as the backbone of their acquisition funnel.

The buyer journey is long and research-heavy. People read about A/B testing, GDPR-compliant tracking, multi-step form design, and dozens of micro-topics before they ever request a demo. AI Search is now the layer where most of that research lands.

// how we did it

See the whole process and the results

A tracked prompt set built from real buyer language

We built a tracked prompt set in Peec AI, starting at 25 prompts and growing to 50 as we learned which framings buyers actually use. Prompts came from Heyflow's top-converting Google Ads search terms, Google Search Console queries, structured interviews with their product and customer success leads, and the language buyers use in support tickets and onboarding.

Brand prompts were excluded throughout.

YouTube was already the #1 cited domain across the tracked prompts

Once the prompt set was tracked, we looked at which domains AI engines were actually pulling from. YouTube came out as the #1 cited domain across the set, ahead of Reddit and every category site. That's what told us where to focus.

From there it was a cross-reference exercise. For each prompt where YouTube was driving citations, we checked Heyflow's existing video library for a video that could plausibly fit. 20 videos matched.

Title and meta description rewrites on 20 existing videos

For each matched video, we rewrote the title to lead with the buyer's primary intent plus the brand, and rewrote the description so the AI fan-out had something dense to work with. A one-paragraph context anchor, a six-bullet "what you'll learn" block, a four-bullet "live demos include" block, a reusable Heyflow product description boilerplate, and timestamped chapters.

Each optimization took under an hour, and the video itself stayed untouched.

Example of a Heyflow YouTube video rewritten with an AI-Search-optimized title and a dense, structured meta description

19 Heyflow videos regularly cited, top one retrieved 110 times in April alone

January was the baseline month with zero Heyflow channel citations. The first batch of rewritten videos went live in February and AI engines started pulling them in straight away. From there it kept growing month over month. 19 Heyflow videos are now regularly cited across the tracked prompt set, and the top one alone was retrieved 110 times in April. Cumulative across the three active months: 593 Heyflow brand mentions sourced from the channel.

Peec AI dashboard showing Heyflow YouTube videos cited repeatedly across the tracked prompt set

Heyflow videos showing up natively inside Google AI Overviews

A cool thing we noticed is that Google AI Overviews started embedding Heyflow videos natively in the answer panel, thumbnail and all. That's solid brand exposure at the top of a Google result for a query the buyer typed in, on top of the citation itself driving a brand mention in the AI response.

Google AI Overview embedding a Heyflow YouTube video natively in the answer panel

YouTube citations stack with Heyflow's owned content to win the brand mention

We also noticed that YouTube works best when it's not the only thing AI engines see. When Heyflow's own website is cited for the same prompt, the two reinforce each other. The video adds depth and product context, the website confirms the brand, and Heyflow ends up named as the recommendation in the answer.