From 0% to 24% AI visibility: how we built a new lead channel for with content and review platforms

Buyers don't just do their research on Google. They ask AI which IT management platform to use, but they also search for how to cut IT costs, how to automate IT processes, or what patch management actually involves. The content program covered all of it: how-to guides and pain-point content for buyers still figuring out the problem, listicles and comparisons for buyers evaluating options, alternatives articles for buyers close to a decision. Each piece was designed around buyer intent, not keyword volume. Examples from the live roadmap: "IT-Kosten senken: 11 innovative Lösungen", "IT-Prozesse automatisieren", "Patch Management: Der Schlüssel zu IT-Sicherheit", "Die 5 besten Atera Alternativen 2026 im Vergleich". The question driving every brief: what does someone ask an LLM when they're evaluating IT management software?

From March 2026, we added a programmatic content cluster to accelerate the strategy. The reason: content that covers more relevant queries owns more surfaces in AI Search. Most agencies will tell you quality content takes weeks to produce. That is true when you do it one page at a time. We built entire clusters in days, at quality, seeded from real product knowledge. A manual approach has a ceiling. A quality-controlled programmatic approach doesn't. The output: pages that target a specific buyer query, without dropping depth.

deeploi was already listed on OMR Reviews. Radyant's contribution was identifying the relevant categories where deeploi needed a presence (IT Service Management, IT Asset Management, Offboarding, Service Desk). That got the profile into the category listicles and comparison pages that LLMs actually cite, beyond the standalone vendor page it already had. deeploi took it from there: active review acquisition, a complete profile, and content kept consistent with the website. The result by Q3/26: 3× Leader badges, 1× Top Rated.

At kickoff, deeploi had zero AI visibility across all tracked models. By March 2026, four months into the partnership, visibility had climbed to 20.3% across our validated prompt set with queries real buyers use when evaluating IT management software. deeploi has held the #2 position in the competitor set since. Today, visibility sits at ~20%, with a peak of 24.3%.

Does review platform presence actually show up in how AI engines frame a direct comparison? To test it, we tracked comparison prompts (prompts that name two specific tools and ask the model to pick between them) that put deeploi head-to-head against Atera, one of deeploi's closest competitors and, at the time, far less present on OMR Reviews. The result: deeploi pages were pulled 32 times, Atera pages 4 times.

deeploi's own comparison content and its presence in OMR's category pages both line up with how AI engines framed the comparison. This finding matches our Software Prompt Study (20,160 chats across 5 AI models): comparison, alternatives, and category pages, on and off review platforms, are what LLMs reach for most when answering commercial software queries.

Organic leads are the metric that matters for us. Not rankings, not traffic, not AI visibility scores. Those are signals along the way. From day one, Radyant and deeploi set shared lead targets, reviewed them in every strategy call, and calibrated every initiative against them. Every content piece, every review platform initiative, every conversion optimization had one question behind it: does this move the lead number?

Since November 2025, organic web search leads have grown by more than 250%. Growth became visible from February 2026 and peaked in March 2026. Multiple levers contributed: content volume, conversion optimization, programmatic scale. No single factor can be isolated. The direction is clear and it held.

Before the partnership, deeploi wasn't visible in AI Search on our tracked prompt set, so AI Search likely generated little to no leads from that channel. That changed. Through self-reported attribution, LLMs now show up as named lead sources in the CRM. A channel that simply didn't exist in November 2025.

Self-reported attribution captures only a portion of AI-influenced journeys. The real number is likely higher. What's no longer in question: AI Search is a real demand channel for deeploi.