We have been working very successfully with Niklas and the team since 2022. Absolute marketing experts. I can recommend them 100%. We got really lucky to hire them for our company.
How Enter grew to >500 monthly organic leads across solar, heat pumps & energy management
Enter had to grow in a competitive market with almost no in-house marketing. This is how we built the SEO and AI Search moat behind roughly 5,900 leads, and the content position that came with it.
- ~5.9kleads generated
- 0–100kmonthly traffic
- ~400content pieces
- ~€700klead value / year
Executive summary
- Organic leads grew from 27 in August 2023 to more than 500 a month, peaking at 517 in August 2025
- ~5,900 leads from SEO and AI Search between August 2023 and January 2026
- Built a content hub of ~400 articles (and growing) with measurable pipeline value
- Outpaced several better-funded competitors across all benchmark KPIs
- Successfully migrated the entire domain from baupal.de to enter.de without losing organic ground
395enter organic leads per month, quarterly average
Q32023
Q42023
Q12024
Q22024
Q32024
Q42024
Q12025
Q22025
Q32025
Q42025
Q12026
Source: Enter internal lead reporting. Q3 2023 covers August and September, the first tracked months. Q1 2026 covers January.
Enter is driving the real estate sector toward a net-zero future
Founded in 2020 by Max Schroeren, Justus Menten, and Alex Müller, Enter supports owners of single- and multi-family houses (and large property holders like Aroundtown) through the analysis, planning, and financing of energy-related building refurbishments.
The company offers homeowners tailor-made refurbishment packages that cover every step from financing to installation, making energy refurbishment affordable and approachable. The category sits at the intersection of regulation, financing, and construction, three layers buyers need to navigate before they can act.
Enter won category leadership by building an unmatched search marketing moat
Strong organic CVR due to best-in-class content design
The article template was rebuilt from scratch for conversion: structured FAQs that lift cleanly into AI Search answers, comparative tables, sticky in-content CTAs, conversion blocks at intent breakpoints. Same traffic, much higher revenue per visit.
A huge portfolio of highly valuable lead magnets
Each lead magnet is a real tool a homeowner would pay for if it weren't free: refurbishment cost calculators, financing checklists, regulation-by-state guides. Magnets sit inside the article they map to, so request → conversion is short and the data lifts the whole funnel.
Interactive mini-tools that create AI Search visibility
Beyond static lead magnets, Enter ships interactive mini-tools (refurbishment cost estimators, financing simulators) embedded directly into high-intent pages. AI Search engines treat these as definitive sources for the questions they answer, and buyers self-qualify before they ever speak to sales.
~100k monthly organic traffic & ~15k ranking keywords
Compounding from a near-zero baseline to ~100k monthly visitors with ~15k ranking keywords. Crucially, these aren't vanity rankings. They're concentrated in the buyer-intent slice of the keyword universe, the exact terms a homeowner researching refurbishment uses.
Outpacing competitors that had 100× the traffic
Several competitors raised significantly more capital and built much larger marketing teams. Enter outranks them on the queries that actually drive pipeline: proof that the right content strategy beats the bigger one. Depth and conversion engineering scale faster than headcount.
The Radyant crew
The key people behind this case study
Jennifer Hüsing
CPO
Obsessiontrue crime
In Search since2020
Fiona Schulz
Content Engineering Lead
Obsessionjapan
In Search since2016
Fred Dressel
Pod Lead & Senior Growth Strategist
Obsessionmiro
In Search since2015
Niklas Manikowsky
Growth Strategist
Obsessiontech
In Search since2023
Larissa Jaite
Design Specialist
Obsessionillustration
In Search since2022
What others say about working with Radyant
They can say it better than we ever could
“I have worked with a lot of agencies over the years. Radyant works like a really great business partner. Relentlessly curious, doing their own research, experimenting, constantly rebuilding their own processes, and that goes straight into the client work. No outdated playbooks, just straight expertise, full dedication to providing the best for their clients - and just great people to work with! If you want to know what works in search right now, Niklas and his team are who I would ask!”
Head of Web, Pipedrive
“We took Heyflow from #9 to #1 in AI Search visibility in 6 months and 3x'ed MRR pipeline. The only channel that converts better? Referrals, people who actually recommend Heyflow to others. Huge shoutout to Niklas Buschner and the team at Radyant who helped us build the foundation for this.”
CEO & Co-Founder, Heyflow
“We set clear goals from day one: more leads, better attribution, and a presence in AI search. Nine months in, organic leads have more than tripled and AI search has become a real acquisition channel for us. The team at Radyant knows what they're doing.”
Co-Founder & CEO, deeploi
“Growth doesn't come from playing it safe. It comes from running smart experiments. With Radyant, in less than a week we shipped 247 AI-powered pages. Ambitious, data-driven, ready to push boundaries.”
Co-Founder, Planeco Building
“We tested very innovative SEO approaches with Radyant that are already bearing fruit and have helped us take the next big leap. The team always goes the extra mile, not only on SEO, but wherever there's an urgent need.”
CEO & Co-Founder, Planeco Building
“We've been working very successfully with Niklas and the team since 2022. Absolute marketing experts. I can recommend them 100%. We got really lucky to hire them.”
Co-Founder, Enter
“The team is fully committed, highly motivated, and does great work. They independently bring very good ideas and take care of high-quality implementation. I can fully recommend working with them.”
CEO & Co-Founder, ToolSense
