How we launched 247 pages in 7 days that drove 60+ leads

Most location-specific programmatic content is generic fluff with city names swapped in. With that approach you won't get rankings, won't get traffic, and certainly won't get leads — Google and AI search engines spot it from miles away. But for Planeco Building we saw a programmatic content opportunity worth taking seriously, so we ran it as a proper content-engineering project instead of a templated content blast.

We researched content opportunities one step before the service. In Planeco's case, users need to understand their local building regulations before they can use the service. What's great about this cluster is there's not a lot of noise on the SERP — no Google Maps inserts, no local service ads to fight with. Less crowded surface, more room to win.

Before generating anything programmatically, we hand-built one perfect page with deep research, proper structure, and genuine value for the target topic. This became the gold-standard reference that drove every other page in the cluster — both as a quality bar and as a key context input in our AI workflow.

Check out the gold-standard page: Bauvoranfrage | Planeco Building.

We built an AirOps workflow that, for each location:

• Pulled the Top 10 Google results and analyzed their structure.
• Ran Perplexity Deep Research, with named trustworthy source types so the context was top-notch.
• Sourced relevant stock imagery automatically.
• Generated custom meta titles and descriptions.
• Added structured FAQs.
• Generated the full body content, anchored on the gold-standard page.

After the workflow ran, we did human spot-checks and final touches — the human-in-the-loop pass that catches edge cases AI alone won't.

The full cluster went live on September 5. By September 8, 141 pages were ranking Top 3 and 102 pages were ranking Top 4–10. Over the following weeks, rankings remained stable with normal fluctuations.

Most of the keywords we targeted showed zero search volume in Semrush. We ignored that on purpose — we knew people were researching this topic, the keyword tools just hadn't caught up. Driving 5,310 net new clicks (no cannibalization with other content) despite AI Overviews and AI Mode is a strong signal that audience intel beats keyword research.

Here's an example page from the cluster: Bauvoranfrage München.

A key signal of success besides Google traffic is getting mentioned and cited when users turn to ChatGPT, Perplexity, and Google AI Overviews for their research. Shortly after launching the cluster, Planeco started showing up by name when users asked the AI for help with building permit requests — exactly the conversion event a regulatory category needs.

The cluster went live as an MVP — plenty of room left for CTA optimization, lead-magnet integration, and conversion improvements. Even so, it's already driving qualified leads (with email and phone number) at a healthy rate.

Niklas (CEO @ Radyant) joined the AirOps team to share the workflows and thought processes behind this case. Creating high-quality programmatic content is a real challenge — this is what it takes when you stop treating it as templated content and start treating it as content engineering.

Watch the webinar recap →