Growth doesn't come from playing it safe — it comes from running smart experiments. That's why we partnered with Radyant, a team we trust as leaders in organic growth, to level up our SEO efforts. One outcome of this collaboration was shipping 247 AI-powered pages in just one week.
How we launched a 247 page programmatic SEO cluster that drove 60+ leads in less than six months
Most location-specific programmatic content is generic fluff with city names swapped in. With this type of content, you won't get any rankings, or traffic, and you shouldn't even think about leads. Google (and AI Search) can spot this from miles away. But for Planeco Building, we saw a big programmatic content opportunity that we didn't want to miss. So we took a completely different approach, and launched this as a content engineering project.
- 7 daysuntil cluster went live
- 247high-quality pages
- 5k+net new clicks (6 mo)
- 60+leads in 6 months
Executive summary
- 247 high-quality pages live in 7 days
- 140 pages ranking Top 3, only 3 days after launch
- 96 pages ranking Top 4–10, only 3 days after launch
- First features in AI Search citations (ChatGPT and others) within weeks
- 5,000+ net new clicks in 6 months
- 60+ new qualified leads in 6 months (strict attribution, only counting leads converting directly from cluster pages)
Planeco Building is a bootstrapped PropTech from Hamburg
Planeco Building helps homeowners and commercial property managers navigate regulatory challenges around building permits and change-of-use approvals. If you want to rent out your house or apartment via Airbnb, turn a commercial storage hall into a padel court, or expand a coffee-shop franchise nationwide, Planeco is the right partner.
See the whole process and the results
Find the keyword opportunity one step before the service
We researched content opportunities one step before the service. In Planeco's case, users need to understand their local building regulations before they can use the service. What's great about this cluster is there's not a lot of noise on the SERP: no Google Maps inserts, no local service ads to fight with. Less crowded surface, more room to win.
The gold-standard page
Before generating anything programmatically, we hand-built one perfect page with deep research, proper structure, and genuine value for the target topic. This became the gold-standard reference that drove every other page in the cluster, both as a quality bar and as a key context input in our AI workflow.
Check out the gold-standard page: Bauvoranfrage | Planeco Building.
The workflow
We built an AirOps workflow that, for each location:
- Pulled the Top 10 Google results and analyzed their structure.
- Ran Perplexity Deep Research, with named trustworthy source types so the context was top-notch.
- Sourced relevant stock imagery automatically.
- Generated custom meta titles and descriptions.
- Added structured FAQs.
- Generated the full body content, anchored on the gold-standard page.
After the workflow ran, we did human spot-checks and final touches, the human-in-the-loop pass that catches edge cases AI alone won't.
243 Top-10 rankings within 72 hours
The full cluster went live on September 5. By September 8, 141 pages were ranking Top 3 and 102 pages were ranking Top 4–10. Over the following weeks, rankings remained stable with normal fluctuations.
5,310 net new clicks despite AI Overviews
Most of the keywords we targeted showed zero search volume in Semrush. We ignored that on purpose. We knew people were researching this topic, the keyword tools just hadn't caught up. Driving 5,310 net new clicks (no cannibalization with other content) despite AI Overviews and AI Mode is a strong signal that audience intel beats keyword research.
Here's an example page from the cluster: Bauvoranfrage München.
Mentions and citations in AI Search
A key signal of success besides Google traffic is getting mentioned and cited when users turn to ChatGPT, Perplexity, and Google AI Overviews for their research. Shortly after launching the cluster, Planeco started showing up by name when users asked the AI for help with building permit requests, exactly the conversion event a regulatory category needs.
60+ leads generated in less than 6 months
The cluster went live as an MVP, plenty of room left for CTA optimization, lead-magnet integration, and conversion improvements. Even so, it's already driving qualified leads (with email and phone number) at a healthy rate.
AirOps Webinar: Behind the Build Recap
The Radyant crew
The key people behind this case study
Niklas Buschner
Founder & CEO
Obsessionclaude code
In Search since2013
Jessica Ehrhardt
Chief Growth Officer
Obsessionrocycle
In Search since2021
Arne Gonschor
Senior Growth Strategist
Obsessioncake
In Search since2020
What others say about working with Radyant
They can say it better than we ever could
“I have worked with a lot of agencies over the years. Radyant works like a really great business partner. Relentlessly curious, doing their own research, experimenting, constantly rebuilding their own processes, and that goes straight into the client work. No outdated playbooks, just straight expertise, full dedication to providing the best for their clients - and just great people to work with! If you want to know what works in search right now, Niklas and his team are who I would ask!”
Head of Web, Pipedrive
“We took Heyflow from #9 to #1 in AI Search visibility in 6 months and 3x'ed MRR pipeline. The only channel that converts better? Referrals, people who actually recommend Heyflow to others. Huge shoutout to Niklas Buschner and the team at Radyant who helped us build the foundation for this.”
CEO & Co-Founder, Heyflow
“We set clear goals from day one: more leads, better attribution, and a presence in AI search. Nine months in, organic leads have more than tripled and AI search has become a real acquisition channel for us. The team at Radyant knows what they're doing.”
Co-Founder & CEO, deeploi
“Growth doesn't come from playing it safe. It comes from running smart experiments. With Radyant, in less than a week we shipped 247 AI-powered pages. Ambitious, data-driven, ready to push boundaries.”
Co-Founder, Planeco Building
“We tested very innovative SEO approaches with Radyant that are already bearing fruit and have helped us take the next big leap. The team always goes the extra mile, not only on SEO, but wherever there's an urgent need.”
CEO & Co-Founder, Planeco Building
“We've been working very successfully with Niklas and the team since 2022. Absolute marketing experts. I can recommend them 100%. We got really lucky to hire them.”
Co-Founder, Enter
“The team is fully committed, highly motivated, and does great work. They independently bring very good ideas and take care of high-quality implementation. I can fully recommend working with them.”
CEO & Co-Founder, ToolSense
