Mike Rhodes has become one of the most influential voices around PPC and AI. After building and selling four businesses, Mike has spent a lot of time building products like the famous PMAX Insights Script and teaching people how to do the…
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Recommended tools
- // toolFree AI Search Insights Looker Studio TemplateDiscover how much traffic ChatGPT, Claude, Perplexity and Gemini already send you. Plugs straight into GA4 — ready in a minute, no opt-in.
- // toolFree Google Ads ScriptsThree free Google Ads scripts we use in client work — auto-add converting search terms as keywords, track MCC monthly spend, and exclude non-brand queries from branded Shopping campaigns.
- // toolFree Google Tag Manager Tracking TemplatesFree Google Tag Manager container templates — Google Ads Enhanced Conversions (incl. EC4L) and HubSpot form + meetings tracking. Plug in once and stop chasing data layer holes.
Recommended podcasts
- // podcastWhere ChatGPT gets its products | Tom Wells, Researcher @ Peec AIMy guest in this episode is Tom Wells, AI Search Researcher at Peec AI. Tom has spent over a decade decoding ranking signals at companies like Semrush and Searchmetrics, and he recently published some fascinating research that got a lot of…
- // podcastHow to grow a B2B SaaS with SEO and sell for €400m | Felix Zipf, Senior Director Marketing @ sevdeskFelix spent 10 years building the marketing that led sevdesk from startup to a €400m exit. In this episode of the Masters of Search, he’s revealing how search (especially SEO) played a key role in it. While most marketing leaders jump…
- // podcastWhat he learned from spending €100M on Google Ads | Bob Meijer, Co-Founder @ PPC MasteryBob Meijer has spent over €100M on Google Ads, is a 2x Top 50 Most Influential PPC Expert, and built a 1,900+ member community, but he almost never does interviews anymore. Until I asked him to join mine. Together with Miles, Bob…
Recommended reads
- // guideContent strategy for AI Search: the 3-layer frameworkWhat happens when your marketing team spends months building content that ranks on Google but never gets cited by ChatGPT, Perplexity, or Google AI Overviews? You end up invisible in the fastest-growing discovery channel in search. At…
- // guideThe most common prompt tracking mistakes & how to actually measure AI Search visibilityMost teams setting up prompt tracking for the first time stumble over the same mistakes. They use generic prompts that look more like keywords than real conversations. They skip the most crucial part: testing. And they build everything…
- // webinarBehind the Build Recap: Content Engineering with AirOps & RadyantNiklas joined the AirOps team to share some of our content engineering workflows and thought processes behind them. One of the workflows shown, is from the programmatic content case study we did with Planeco Building. Top 5 Takeaways