Pipeline is the only honest metric. Rankings, traffic, citations, and share of voice are signals along the way. Pipeline is the goal. A program can look like a win on the dashboard and a loss on the P&L at the same time. If a number doesn't show up in the CRM as pipeline you'd defend in a board meeting, it doesn't belong in the monthly report.
Growth partnerships typically start in this range. Six-month minimum. Senior team only. Everything inside the engagement ships at the same quality bar.
Design Working Student · Radyant
